Book review written by Robert Craven: The Road Less Stupid by Keith J. Cunningham

Mental Health Awareness Week - Mental Health Toolkit: This week (18th May 2020) is Mental Health Awareness week. Here are some links with loads of resources to help you cope with the challenges of home working and running a business remotely.

Tom Peters Manifesto - Excellence 2020 Observations Leading with Compassion and Care in Troubled Times

It is as simple as that. We are in a meltdown situation. No-one knows how safe or secure their business is.... clients are closing stores or trying to work from home.

Article: Top 21 actions you must have taken since March 2020. Article by Robert Craven.

Thought Bubble:

1. How can you win over your customer's mind? What steps will you take?

2. Once you have won them over, has it made a difference to sales?

I am a great believer in nurturing the passion that you have for your agency - create fans and ambassadors for your product and suddenly life becomes much easier. It is simply not enough to deliver an OK service; you need to blow people away with your service and then they will tell others.

You hold the key to your business success, and you hold the key to your business failure. You are the bottleneck; you are the bottle opener! Had you run a better business last year then your pockets would have been deep enough to survive the current crisis.

In this document, kindly provided by HR Inner Circle, you will find answers to many of the questions that as a business owner you will have during the COVID-19 outbreak.

No two businesses are the same and no two business owners are running the same race, so you can’t measure their progress in the same way. Instead, figure out where you want to be and how you’re going to get there with a kick-ass strategy, and the relevant numbers will emerge.