ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
How Can a Mastermind Group Accelerate Your Agency Growth?
Mastermind Groups are a meeting of minds. A place where you can be honest and truthful about your situation: and you can expect to get honest and truthful feedback in return. In our latest blog, we get down to brass tacks about the results your agency can achieve - in the short and long run.
Calling Time on Billing by the Hour
Whilst hourly billing makes sense as a start-up, the numbers fail to stack up as you scale.
Changing up your pricing model might seem like a pretty daunting task, but trust us, getting your pricing on point will save you pain (and make you a healthier profit) in the long run.
Learnings from Covid That We Can Use in the Current Economic Climate
Here's a list of the actions that high-performing agencies took to get through the slump caused by COVID that you can use to navigate the choppy economic waters.
Mastering the Art of Meetings: A Game-Changer for Agency Owners
Learn how to transform your meetings into turbocharged sessions that supercharge your agency's growth and efficiency.
Article - Wake Up to New Ways of Time-Management
Tried time-boxing, but see the day's demands eat into your allocated space and your goals pushed into the next week, and then the next? We’ve a simple strategy to shake up your working practice and break the cycle: all in the hours immediately after you wake-up. #AgencyCoaching
Article - Why Strategy Doesn’t Work if You’re Small
You’re small and you’re special. Or you should be.
If you’re running an agency of fewer than fifteen people, it should be focused on doing one specialism smarter, faster and more proficient than your fragmented competitors. Read more from Janusz Stabik.
Article - Don’t recruit, systematise!
How profit and more productive personnel are sitting right under your nose! Read this article from Janusz and get systematising your agency!
Article - 15 Ways to Work Faster
Remember, no speed = inertia = death.
So, what are you going to do about it? Read 15 Ways to Work Faster from Robert Craven.
Article - Four Steps to Becoming More Profitable
Wondering how to make your digital agency more profitable, but not sure where to start? Check out these four starter areas from Janusz Stabik.
Article - How Toxic Diaries Kill Productivity
Look in your diary and you’ll see two things: a) meetings that have been booked by the owner and b) meetings booked by other people.
Before you know it, your diary is full of other people’s priorities. Leaving you no time to do your job other than outside of working hours.
Article - How to Attract Better Quality Agency Clients in Three Easy Steps
The number one challenge digital marketing agencies face when it comes to scaling their business is attracting and signing more, great quality clients. Read more from Janusz Stabik.
Article - Big Board, Little Board, Same Difference
Rarely do boards understand the basic levers that make a business work: marketing creates sales, operations deliver the product/service and delight the customer… creating financial performance that gets measured.
Article - Troubleshooting YouTube Ads (6-Point Checklist)
Checkout this article from Shashwat Singh of Linx Digital where he talks through the six point strategy that you need to build effective YouTube ads.
Article - A Framework for External Partner Success
When you decide to hire a white-label company you want to stay focused on the process and get thing done according to the standard you have implemented in your company.
Article - Work Less, Achieve More
Does more work mean more profit? Do we have to put in ludicrously long hours to be successful? Read more from Robert Craven
Article - Using the FUSEDIT Framework to combine lead and sales data for a CRM integration project
This article introduces the FUSEDIT framework — a new framework for the integration of customer relationship management (CRM) sales and lead data that marketers can use to better understand the value of marketing leads.
Article - Fight Zoom Fatigue
Zoom Fatigue is a real thing. Zoom drains your energy (BBC). We kind of know what we need to do to combat the info-intense, focused, and ultimately demoralising way of working. But we forget to.
Article - Five steps to retaining clients during difficult times
This PDF ‘A Guide for Agencies’ was written in May 2020 and details 5 Steps to Retaining clients during difficult times. The workbook takes you through the five key stages that you need to take to keep your clients during the COVID-19 crisis.
Coronavirus - FAQs for Business Owners
In this document, kindly provided by HR Inner Circle, you will find answers to many of the questions that as a business owner you will have during the COVID-19 outbreak.
The KPI’s all Digital Agencies need
No two businesses are the same and no two business owners are running the same race, so you can’t measure their progress in the same way. Instead, figure out where you want to be and how you’re going to get there with a kick-ass strategy, and the relevant numbers will emerge.