PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Thought Bubble - Effective Strategies for Mid-Level Management
In this Thought Bubble, Janusz discusses the challenges faced by mid-level managers in agencies, highlighting the importance of effective leadership and how you can develop your team to ensure they’re performing at their best.
From Success to Failure to Success. An interview with Phil Bray from Yardstick
The podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career.
Creating a Business to Support Health with Steve Grant of Figment
In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses.
Storytelling, AI and everything with Ben Lee of Bidwells
In this GYDA Talks, Robert, talks to Ben Lee, Head of Data and AI at Bidwells.
Ben Lee, a Cambridge-born former journalist, has cultivated a diverse media and PR career, giving him a deep understanding of the property market. He played a key role in Bidwells' award-winning Radical Capital campaign, which positioned the company as a thought leader and secured a government advisory role. His expertise in technological, political, and societal trends provides valuable insights to Bidwells' leadership.
Navigating Post-Exit Identity: Balancing Entrepreneurship, Agency Ownership, and Business Growth in the AI Era with Dan Fallon of Fresh Ventures
In this GYDA Talks, Robert, talks to Dan Fallon of Fresh Ventures. Dan Fallon is an optimist, marketer, entrepreneur, and investor with a strong expertise in business growth, online advertising, and marketing. He is known for his clear-sighted and straightforward approach to identifying what makes a business thrive and has the drive to make that happen.
Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact with Iain Scott of Base Creative
In this GYDA Talks, Robert talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @basecreative. Founding Partner @exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good.
EOTs - the best way to sell your business with Chris Budd of Ovation Finance
In this GYDA Talks, Robert, talks to Chris Budd of Ovation Finance. Chris Budd is the author of *The Financial Wellbeing Book* (2016) and *The Four Cornerstones of Financial Wellbeing*, and the founder of the Institute for Financial Wellbeing. An expert on Employee Ownership Trusts (EOTs), he serves as a NED and consultant.
Lessons Learned from Growing Three Agencies with Greg Gifford of Search Lab Digital
In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites.
Become the Go-To Brand - Mastering Inbound Marketing Strategy with Barnaby Wynter of The Brand Bucket Company
In this GYDA Talks, Robert, talks to Barnaby Wynter of The Brand Bucket Company. Barnaby Wynter is a strategic brand creation expert with over 457 brands to his name, dedicated to helping businesses become the go-to brands in their industries. Entering the marketing industry in 1987, Barnaby quickly rose to become the youngest MD of a UK Top 200 fully integrated advertising agency in London, where he spent 10 years developing the definitive Brand Bucket® Programme to optimize marketing in the knowledge economy.
How to Close 75% of Your Sales Calls with Matt Wolach of RingBot
Speed to lead is crucial…. 71% of winners are 1st repliers
How to Create a B-Corp Agency with Alex Holliman of Climbing Trees
In this GYDA Talks, Rob talks to Alex Holliman of Climbing Trees. Following a career at top media agencies, Alex founded digital marketing agency, Climbing Trees. Here, he leads a team of search and social experts who share his passion for cultivating a values-led culture. Alex's commitment to sustainability and his desire to build this into every aspect of his business make him a rare breed of agency owner.
How to Identify and Focus on Serious Buyers with Ben Potter
In this hour-long workshop, Ben Potter explores the importance of pre-qualifying leads and gives his tips on how to master this conversation at the start of the sales process.
Thought Bubble - CTRL ALT DEL Your Time
You need to ruthlessly claw back an hour a day so that you are being truly effective when you do work. Watch this video short from Robert on how to do so!
Why We Should Celebrate Mid-Level Agency Managers
Listen as Rob talks about your mid-level managers and why you should be investing in their future, with leadership and management training to develop their skills and mindset. Your agency's future leaders need commercial awareness, strategic thinking and entrepreneurial flair.
Saying No, to enable high performance - Andres from Holini
Janusz and Andres discuss: Running an agency that has a waiting list of high quality clients, due to:
- Hiring only the best talent (1/100 of applicants)
- Saying no to clients that we aren't confident that we can deliver 100% quality for
- Saying no to services that we're uncomfortable with
Building Your Mid-Management Team's Commercial Awareness
In this GYDA Talks Bitesize, listen as Rob talks through how and why you need to build your team's commercial awareness and business acumen through leadership development and training..
What’s the Problem with Recruitment in Agencies? Noel Andrews, JobRack
In this GYDA Talks, Rob talks to Noel Andrews of JobRack. Noel is passionate about helping businesses to grow through hiring great people. With JobRack, Noel is telling the world about the incredible level of skills, education and cultural alignment available from remote workers.
Happy People Do Great Work! Jaye Cowle - Launch
In this presentation from GYDA Summit 2023, the awesome Jaye Cowle of Launch talks about why happy people are key to a productive, profitable and happy agency.
Director Fatigue - the Agency Leader Affliction
In this video, Rob discusses the concept of director fatigue and how it is affecting various aspects of our lives. He highlights the current state of affairs, the sluggishness in pipelines, the prolonged duration of tasks, and the exhaustion experienced by agency directors and clients alike.
Values Drive Value, How to Market with Purpose - Marion Gould, Microsoft
Recorded at our 2023 GYDA Summit, Marion Gould of Microsoft shared highlights from Microsoft Advertising’s research on ‘Marketing with Purpose’ and how building trust and inclusion with your customers, drives long-term success.