Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact with Iain Scott of Base Creative
In this GYDA Talks, Robert talks to Iain Scott of Base Creative. With 18 years in the digital industry, he’s worked through the ranks from web design freelancer, SEO specialist through to social media, and now leads the team that does all the hard work.
Iain has worked with brands such as the BBC, the BT, the National Trust…but really doesn’t like to talk about it.
Some notable highlights from his many years in digital:
In 2017, co-authored and published his first book: 50 Days of Social Media
In 2023, co-authored and published his second book, Socialise
Co-host of the social media podcast, Sharing Social
Guest lecturer at City University on Digital Marketing
Rob and Iain discuss:
Background
Why publish?
What was the purpose?
Story-telling as a differentiator - we all love sharing
The costs and benefits of publishing
How it makes you stand out
Iain’s Insights include: The timing is longer than you imagine, plan it, get help from outside, it is hard to do it on your own, have a budget and a plan to promote it!
