GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Agency Utilisation Calculator
Do you know your agency's utilisation rate?
If it's over 65%, your agency is in the top 5%... awesome job.
But if it's below 45%, you may be under-performing... let's find out...
GYDA Story: Evelyn Timson, Aspect Film and Video
Listen as Evelyn talks about how working alongside other leaders helps her avoid the common pitfalls of running an agency and helps to bring new ideas into her business.
GYDA Story: Anabela Luca, adLemonade
Listen as Anabela talks through her experience of working alongside other agency leaders, in a mastermind group.
Book Download - They Ask You Answer
To compliment our Marcus Sheridan interview you can download the first chapter of his book They Ask, You Answer.
GYDA Story: Tom Parling, Ocere
Listen as Tom talks through his experience of working with us and how we've helped support him throughout his journey growing Ocere.
Book Review - SYSTEMology by David Jenyns
This book will help you find the 20% of the 80/20 rule in a simple straightforward way. If you want to know how to make your business more scalable through simple, effective systems and how to get your team on board then this is the book for you.
Book Review - The Advantage - Patrick Lencioni
An awesome model for building high performing leadership teams and healthy, effective organisations. The Advantage is more of a holistic view on how to create an awesome organization from it.
The Agency Retainer Report 2023 by Nimbus
The Agency Retainer Report: Actionable insight for maximising your revenue and profit with retainers.
What you’ll get from the report:
Agency retainer benchmarks by overall turnover
Expert commentaries on the research findings
Agency pricing models and profit-growth opportunities
Download - The GYDA Recession Checklist
The Recession Checklist has been compiled to help you as you approach what may be a challenging time for your agency. Download our PDF and recession proof your agency.
Download - 2023 Agency Salary Survey - We Are Adam
What you’ll find inside:
Key trends and data including why people are looking to move &what pay rise they’d look to secure.
C-suite and Executive level insights.
A breakdown of salaries across; Digital, Marketing, HR and Agency.