GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
These resources are a great start… or keep scrolling for more.
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Agency Utilisation Calculator
Do you know your agency's utilisation rate?
Use this calculator to work out the ‘utilisation rate’ for your agency.
Why? Because utilisation holds the key to your growth as a business. Too low and you’re leaving money on the table. Too high and morale becomes crushed and employee turnover increases.
It doesn’t matter if you have a team of 2 or 300, understanding utilisation and taking steps to improve it can be the catalyst for growth.
The best bit, you don’t need timesheets to figure out.
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Agency Accelerator Canvas
The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.
Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.
It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.
Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.
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Shares and EMI schemes for Agencies
Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.
We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.
What it includes: Why incentivis, the difference between shares, options and EMI schemes, conditions (when they kick in). deciding how much to give and types of shares.
Agency Utilisation Calculator
Do you know your agency's utilisation rate?
If it's over 65%, your agency is in the top 5%... awesome job.
But if it's below 45%, you may be under-performing... let's find out...
GYDA Story: Evelyn Timson, Aspect Film and Video
Listen as Evelyn talks about how working alongside other leaders helps her avoid the common pitfalls of running an agency and helps to bring new ideas into her business.
GYDA Story: Anabela Luca, adLemonade
Listen as Anabela talks through her experience of working alongside other agency leaders, in a mastermind group.
Book Download - They Ask You Answer
To compliment our Marcus Sheridan interview you can download the first chapter of his book They Ask, You Answer.
GYDA Story: Tom Parling, Ocere
Listen as Tom talks through his experience of working with us and how we've helped support him throughout his journey growing Ocere.
Book Review - SYSTEMology by David Jenyns
This book will help you find the 20% of the 80/20 rule in a simple straightforward way. If you want to know how to make your business more scalable through simple, effective systems and how to get your team on board then this is the book for you.
Book Review - The Advantage - Patrick Lencioni
An awesome model for building high performing leadership teams and healthy, effective organisations. The Advantage is more of a holistic view on how to create an awesome organization from it.
The Agency Retainer Report 2023 by Nimbus
The Agency Retainer Report: Actionable insight for maximising your revenue and profit with retainers.
What you’ll get from the report:
Agency retainer benchmarks by overall turnover
Expert commentaries on the research findings
Agency pricing models and profit-growth opportunities