GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
GYDA Story: Evelyn Timson, Aspect Film and Video
Listen as Evelyn talks about how working alongside other leaders helps her avoid the common pitfalls of running an agency and helps to bring new ideas into her business.
GYDA Story: Anabela Luca, adLemonade
Listen as Anabela talks through her experience of working alongside other agency leaders, in a mastermind group.
Book Download - They Ask You Answer
To compliment our Marcus Sheridan interview you can download the first chapter of his book They Ask, You Answer.
GYDA Story: Tom Parling, Ocere
Listen as Tom talks through his experience of working with us and how we've helped support him throughout his journey growing Ocere.
Book Review - SYSTEMology by David Jenyns
This book will help you find the 20% of the 80/20 rule in a simple straightforward way. If you want to know how to make your business more scalable through simple, effective systems and how to get your team on board then this is the book for you.
Book Review - The Advantage - Patrick Lencioni
An awesome model for building high performing leadership teams and healthy, effective organisations. The Advantage is more of a holistic view on how to create an awesome organization from it.
Book Review - Secrets of Successful Sales by Alison Edgar
Alison Edgar uses the DISC personality model to explain the importance of your client’s different personality types and how to ensure that you apply those psychological principles to your sales strategy.
Book Recommendation - Influencer Marketing Strategy by Gordon Glenister
A quick book recommendation from Robert to go alongside his interview with Gordon Glenister.
eBook - Hybrid, Agile, Remote Working Guide
The Future is Flex: Download the Ultimate Guide to Flexible, Hybrid and Agile Working Models from our friends at We Are Adam.
Book Recommendation - Employee Engagement 2.0 by Kevin Kruse
Read our book review of Employee Engagement 2.0: How to Motivate Your Team for High Performance (A Real-World Guide for Busy Managers by Kevin Kruse.
Book Download - Back to Basics - 21 ways to increase marketing performance and success by Simon Akers
Published now, the book ‘Back to Basics: 21 ways to increase marketing performance and success‘ will guide you through the key steps to ensure you have nailed the basics.
Book - The Shortest and Best Book on Business. Ever.
Here’s my latest book. It is a total of two lines. 14 words.
Every morning, write a list of things that need to be done.
Do them.
eBook - 25 Mistakes Digital Agencies Make When Outsourcing
In this eBook, Chris Martinez of Dude walks you through the top 25 mistakes that agencies make when out-sourcing teams and give you the corresponding solutions that you need.
Book Review - The 7 Habits of Highly Effective People by Stephen Covey
The 7 Habits of Highly Effective People has sold more than 25 million copies in 40 languages worldwide. The audio version has sold 1.5 million copies and remains one of the best selling nonfiction business books in history.
Article - Customer is King - Revisited
Agencies are among the worst for not getting the Customer is King philosophy (despite the weasel words on their websites). Read why from Robert Craven in this two-minute article.
Book Review - Daily Rituals by Mason Currey
A simple book that focuses on the working habits of 161 inspired minds, from Beethoven to Kafka via Einstein, Freud and van Gogh.
Book Review - The Art of Client Service by Robert Solomon
Read Robert Craven's review of the Robert Soloman's book.
Book Review - Productize – The Ultimate Guide to Turning Professional Services into Scalable Products by Eisha Tierney Armstrong
In essence, it says three things:
Think big, start small
Follow urgent, expensive problems
Be fearless
Read more in Robert Cravens book review.
Book Review - Steal Like an Artist by Austin Kleon
Book review: Kleon’s premise is that we should steal/borrow ideas from everything around us, combine them, and as a result you will create something entirely new.
Book Review - Ponderings of a PPC Professional by Kirk Williams
Book review from Robert Craven and GYDA Member Hub.