ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Getting Acquired Checklist
Getting Acquired: What to do…?
Here’s a list of key questions to ask yourselves, in chronological order, as you move through the acquisition process:
Digital Agencies: How Tough is it Right Now?
“The digital landscape right now is a minefield. It’s the worst it’s ever been.”
What Competencies do I Need to Grow and Scale my Agency?
If you're looking to grow and scale your agency, you probably need to sharpen up a few key competencies. I've worked with hundreds of agencies over the years, and the following are the areas that separate the high-performers from the rest.
Like so many lists of “what the high-performers do…”, you cannot expect to master all these skills overnight. But, slowly but surely you start to master each of these skills as you grow the agency.
How to… Hire Your First Business Development Manager?
This question comes my way most weeks so I thought I should tackle it on paper.
Taking on your first Business Development Manager (BDM) is a big move… for any agency.
It’s a clear signal that you feel ready to ramp up growth and expand your client base. However, it comes with its own set of challenges and things to think about.
Here’s how to ensure your new BDM hits the ground running and drives real value for you and your agency.
How to Find Niches and Opportunities to Support a Stagnant Pipeline
Robert Craven provides a checklist to find niches and opportunities.
How Can a Mastermind Group Accelerate Your Agency Growth?
Mastermind Groups are a meeting of minds. A place where you can be honest and truthful about your situation: and you can expect to get honest and truthful feedback in return. In our latest blog, we get down to brass tacks about the results your agency can achieve - in the short and long run.
Calling Time on Billing by the Hour
Whilst hourly billing makes sense as a start-up, the numbers fail to stack up as you scale.
Changing up your pricing model might seem like a pretty daunting task, but trust us, getting your pricing on point will save you pain (and make you a healthier profit) in the long run.
Agency Values - A Number One Priority or a Nice to Have?
Defining brand values help you to define the agency identity and all that goes with the brand, and the way you present yourself to the market. GYDA's latest blog will help you answer the most important questions when it comes to agency values.
7 Behaviours of Underperforming Agencies #7 - Happy Being Average
Don’t settle for average and put your agency’s growth and security at sake - test your touchpoints and champion client experience. Read our 7th instalment to behaviours of under-performing agencies - Happy Being Average.
7 Behaviours of Underperforming Agencies #6 - The Dangers of a Fixed Mindset
A fixed mindset puts limitations on more than your personal growth - but on your company’s as well. Discover why a fixed mindset hurts company culture as well as its bottom line… and how to address it.
7 Behaviours of Underperforming Agencies #5 - Using Hope as a Marketing Strategy
A marketing strategy based on hope is not only high-risk, but leaves your agency exposed. You need a strong, digital marketing strategy. Let’s help you take back control.
7 Behaviours of Underperforming Agencies #4 - Running Whilst Looking at your Feet
Learn the lessons of avoiding short-termism and building a future for your agency. Our 4th instalment of ‘7 Behaviours of Under-performing Agencies’ helps you lock in a clear strategy for your agency so you’re not ‘Running Whilst Looking at your Feet’.
Learnings from Covid That We Can Use in the Current Economic Climate
Here's a list of the actions that high-performing agencies took to get through the slump caused by COVID that you can use to navigate the choppy economic waters.
Mastering the Art of Meetings: A Game-Changer for Agency Owners
Learn how to transform your meetings into turbocharged sessions that supercharge your agency's growth and efficiency.
7 Behaviours of Underperforming Agencies #3 - Over-Reliance On Trust
An agency built on trust alone is as structurally sound as a house of cards.
Creating more solid foundations will not only enable you to weather changes, but actually cultivate more trust from those around you.
Book Recommendations for Leadership Development - A Future Agency Leader Reading List
Wondering how to impart your business acumen and leadership knowledge to your agency managers? For a start, here is the list of books we recommend all mid-level managers read... we actually buy the ones with three asterisks for our GYDA consulting clients!
The Expertise Equation: The Digital Marketing Advantage
Have you ever wondered if expertise can be a driving force in your digital agency's growth? Well, you may be surprised to find out just exactly how vital being an expert in your field of work is. Read more in this article from Janusz Stabik.
7 Behaviours of Underperforming Agencies #2 - Don't Try to Boil the Ocean
The energy needed to launch an agency, and the drive to grow it, is immense. But when you’ve reached cruising altitude, how do you sustain it? Or scale new heights?