In the world of business, trust and relationships are the bedrock of success. Starting here, how do you win people over? Blair Warren's 'The One Sentence Persuasion Course' holds the key. Let's break it down in a thread that transforms the way you connect.

73% of consumers say that customer experience (CX) is a deciding factor when purchasing. And after a bad customer experience? Nearly 89% of customers will switch to a competitor.

It's time to ensure your agency delivers a top-notch service and a customer journey fit for a king.

From the very beginning of 2022, the world had to adapt to another new reality, a changing landscape, reminding us that only one thing is certain: we don't know what's ahead. Robert and Janusz wrap up GYDA’s year by looking at what's been and what you can do to prepare your digital agency for 2023.

What you'll learn from this report:

​Key market trends

C-suite & Executive level insights

A breakdown of salaries across all our specialisms: HR, Marketing, Digital and Agency

Data on key metrics such as average notice periods and gender pay gap

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The number one challenge digital marketing agencies face when it comes to scaling their business is attracting and signing more, great quality clients. Read more from Janusz Stabik.

If you wish to prove that your agency is just a run-of-the-mill and unoriginal, vanilla-flavoured agency like most of the rest, then just keep on banging out those quickly-written and to be honest, shallow blog posts and videos.

Rarely do boards understand the basic levers that make a business work: marketing creates sales, operations deliver the product/service and delight the customer… creating financial performance that gets measured.

Just like growing your agency, building a great leadership team won’t happen overnight - so it’s never too early to start your search. Start connecting with leaders and managers who inspire and impress you now and keep them within your network.

Checkout this article from Shashwat Singh of Linx Digital where he talks through the six point strategy that you need to build effective YouTube ads.

Too many agencies and businesses are still self-obsessed and fail to understand what their customers want. And as a result they die.

“Why should people buy from you when they can buy from the competition?” It is time to get to grips with Marketing 101.

When you decide to hire a white-label company you want to stay focused on the process and get thing done according to the standard you have implemented in your company.

Ideal client profile. I use this term a lot. So, I thought it about time I explained what it is, what it looks like and why it’s important.

Is marketing evil? Is it's purpose to make you buy stuff you don't need? Read this from Robert Craven and GYDA Member Hub.

We spend all day working on getting results for our clients, but what about marketing your own agency? Read this article from Andy Lambert of ContentCal.

There is plenty of cheap talk out there about how to differentiate yourself from the rest. So what do you stand for?

Most sales methods deal with better conveying information from the supplier outward at customers. Read about the latest research on how to make more effective sales.

Question: if every company wants to delight its customers, then how come we don’t spend most of our customer days delighted?

If every agency wants to delight its customers, then how come they don’t spend most of their customer days delighted? Read more from Robert Craven...

Customer experience is not about having a ‘good’ customer service - this should be a given in all successful businesses. It’s about creating an experience that leaves a customer feeling valued, special and eager to return to your brand and share their experience.

If you wish to prove that your agency/business is just a run-of-the-mill and unoriginal, vanilla-flavoured company like the rest, just keep on banging out those quickly-written and to be honest, shallow blog posts.