ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
How to Find Niches and Opportunities to Support a Stagnant Pipeline
Robert Craven provides a checklist to find niches and opportunities.
Whitepaper - The Future of Work by We Are Adam
Read the latest updates from We Are Adam on the state of play in businesses during the COVID pandemic.
Article - What Should Digital Marketing Agencies Focus on in the Year Ahead?
In the many conversations I’ve had with agencies most challenges appear to fall into one of three buckets:
Struggling to attract clients
Issues with proving value and earning buy-in for long term ROI projects
Challenges with team’s
Read more from Rand Fishkin
Article - Look to China – Now, What Can Digital Agencies Learn?
The pandemic has accelerated digital transformation…most notably in retail. However, it is in China, not the West, where the future of e-commerce is being staked out.
Article - How can we maintain professional relationships while working from home?
One of the biggest but less remarked upon challenges presented by lockdown has been the impact on professional relationships. Read this awesome article from Andy Lopata
Article - What Does 2020 Look Like For Agencies? – An Optimistic View
Depending on how your agency is currently coping will determine the actions you need to take to respond to the current and forthcoming business environment.
Article - Fight Zoom Fatigue
Zoom Fatigue is a real thing. Zoom drains your energy (BBC). We kind of know what we need to do to combat the info-intense, focused, and ultimately demoralising way of working. But we forget to.
Article - Adland and Digital Agencies Post-Pandemic
The pandemic has been like an asteroid strike but there are reasons to be cheerful!
The earth will survive but some dinosaurs will die. “Agencies are like cockroaches and not like dinosaurs. We scurry around, we figure out the new world” (Rishad Tobaccowala, Publicis Groupe).
Article - Who Survives the Looming Economic Depression? What You Need to Read
Article from Robert Craven on what you need to read to survive the economic depression.
Article - Five steps to retaining clients during difficult times
This PDF ‘A Guide for Agencies’ was written in May 2020 and details 5 Steps to Retaining clients during difficult times. The workbook takes you through the five key stages that you need to take to keep your clients during the COVID-19 crisis.
Mental Health Awareness Week - Mental Health Toolkit
Mental Health Awareness Week - Mental Health Toolkit: This week (18th May 2020) is Mental Health Awareness week. Here are some links with loads of resources to help you cope with the challenges of home working and running a business remotely.
Tom Peters Manifesto - Excellence 2020
Tom Peters Manifesto - Excellence 2020 Observations Leading with Compassion and Care in Troubled Times
Article - Top 21 actions you must have taken since March 2020
Article: Top 21 actions you must have taken since March 2020. Article by Robert Craven.
Thought Bubble - Enthuse Your Customers And Staff
I am a great believer in nurturing the passion that you have for your agency - create fans and ambassadors for your product and suddenly life becomes much easier. It is simply not enough to deliver an OK service; you need to blow people away with your service and then they will tell others.
Boiling Frogs, Bullfrogs, Tadpoles And Going Bust!
You hold the key to your business success, and you hold the key to your business failure. You are the bottleneck; you are the bottle opener! Had you run a better business last year then your pockets would have been deep enough to survive the current crisis.
Coronavirus - FAQs for Business Owners
In this document, kindly provided by HR Inner Circle, you will find answers to many of the questions that as a business owner you will have during the COVID-19 outbreak.