ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
How Can a Mastermind Group Accelerate Your Agency Growth?
Mastermind Groups are a meeting of minds. A place where you can be honest and truthful about your situation: and you can expect to get honest and truthful feedback in return. In our latest blog, we get down to brass tacks about the results your agency can achieve - in the short and long run.
7 Behaviours of Underperforming Agencies #7 - Happy Being Average
Don’t settle for average and put your agency’s growth and security at sake - test your touchpoints and champion client experience. Read our 7th instalment to behaviours of under-performing agencies - Happy Being Average.
7 Behaviours of Underperforming Agencies #6 - The Dangers of a Fixed Mindset
A fixed mindset puts limitations on more than your personal growth - but on your company’s as well. Discover why a fixed mindset hurts company culture as well as its bottom line… and how to address it.
Book Recommendations for Leadership Development - A Future Agency Leader Reading List
Wondering how to impart your business acumen and leadership knowledge to your agency managers? For a start, here is the list of books we recommend all mid-level managers read... we actually buy the ones with three asterisks for our GYDA consulting clients!
The Expertise Equation: The Digital Marketing Advantage
Have you ever wondered if expertise can be a driving force in your digital agency's growth? Well, you may be surprised to find out just exactly how vital being an expert in your field of work is. Read more in this article from Janusz Stabik.
How best to utilise your team members to build trust and understanding of your business.
GYDA leader, Robert Craven, uncovers the fundamental gaps between agency leaders and the teams that support them and why it's crucial not to overestimate your team's level of engagement in areas of the business you rightly obsess over.
Unpalatable Questions a Shareholder Should Ask
We have produced a Shareholder’s Cheat Sheet. A guide to the questions you need to be asking yourself. A decent shareholder would ask some of these so why would you not ask them of yourself?
The Coaching-Mastermind Conundrum and Tight Budgets
With times getting tough, the investment in one-to-one interventions may not seem so very attractive; one-to-many activities will not give you the attention you need. Whereas the mastermind gives you the right blend of stimulation, attention, learning and accountability.
Article - The Biggest Threat to Your Agency’s Success is Not What You Think - Act Now!
If a common trait of the top-performing 4% of companies is not that they’re the smartest, fastest or best in their fields, what's their secret? This week’s blog gets into the traits of 'gazelles', with coaching advice to help your agency thrive.
Article - Five Ways to Proactively Respond to The Recruitment Conundrum
In almost all of our coaching sessions - that’s four a day, over 18 months with agencies around the globe - recruitment is the number one and recurring concern of company leads and directors.
Article - Don’t recruit, systematise!
How profit and more productive personnel are sitting right under your nose! Read this article from Janusz and get systematising your agency!
Article - Attracting and Retaining Talent in 2022
The pandemic has taught every business is that people are very much our greatest asset. We should be looking after the people who are already in our business, with a personal development plan in place, tying their work goals into achieving their personal goals, and mapping out a career path.
Article - The Role Of Passion In Your Agency’s Success
While it is a good idea to follow what you’re passionate about, it doesn’t mean
abandoning an opportunity just because it is not something you like. There are also
times that your passion could mislead you, so you must know where to draw the line for guaranteed success.
Article - Why Agency Leaders Choose the Wrong Support
I am afraid that being given the knowledge is not enough. You need to be given the tools, and the assistance and support. That is why consultancy and mastermind-type interventions, although exponentially more expensive than the cheaper options, should deliver significantly better results.
Article - Working hard but not getting the results you deserve
The best-kept secret of successfully growing an agency is simple – take massive action. Don’t take half-measures. Action and speed are everything. Without action nothing happens.
Article - Leadership Teams - What Are They & How Do I Get A Good One
Just like growing your agency, building a great leadership team won’t happen overnight - so it’s never too early to start your search. Start connecting with leaders and managers who inspire and impress you now and keep them within your network.
Article - Write It Down to Gain Control
Read this one-minute article from Jon Tsourakis on how to gain control of your thoughts and ideas by writing them down.
Article - Three Words to Change Your Entire Management Structure
If you want people to become more empowered, it is crucial to change the language they use. Then they start to take ownership and control.
Article - Agency Owner Outlook for 2022
What is the state of agencies in 2021 and what will make your agency a success in 2022? Check out this article from Robert Craven.
Article - Agencies are failing to deliver integrated solutions and collaborate effectively
There are too many agencies claiming to be full service. Very few actually are. How many agency websites start with 'We're a full service agency'. How can they be? Read more from Andrew Armitage.