Defining brand values help you to define the agency identity and all that goes with the brand, and the way you present yourself to the market. GYDA's latest blog will help you answer the most important questions when it comes to agency values.

Learn how to transform your meetings into turbocharged sessions that supercharge your agency's growth and efficiency.

GYDA leader, Robert Craven, uncovers the fundamental gaps between agency leaders and the teams that support them and why it's crucial not to overestimate your team's level of engagement in areas of the business you rightly obsess over.

Numbers can be revealing: even when it comes to personnel. What’s the ratio in your agency between fee earners and non fee earners? Have you dug into how your staff hours are being utilised?

With times getting tough, the investment in one-to-one interventions may not seem so very attractive; one-to-many activities will not give you the attention you need. Whereas the mastermind gives you the right blend of stimulation, attention, learning and accountability.

95% of employees in 2020 stated they didn't understand their organisation’s strategy. Are you communicating clearly with your team about a shared goal which they understand will directly benefit them? What happens if you aren't? This week's blog explains more. #BusinessGoals

If a common trait of the top-performing 4% of companies is not that they’re the smartest, fastest or best in their fields, what's their secret? This week’s blog gets into the traits of 'gazelles', with coaching advice to help your agency thrive.

Poor customer experience can lose you that hard won lead, but even well intended ad hoc interactions with your client base can feel like an after-thought - and one that fails to consolidate your relationship with them.

In almost all of our coaching sessions - that’s four a day, over 18 months with agencies around the globe - recruitment is the number one and recurring concern of company leads and directors.

We now have a disproportionate number of younger and different-thinking people in our businesses. Call them snowflakes, if you will, but they have been brought up in different times with different values and ethics. Different from their bosses. Read more from Robert Craven.

You’re small and you’re special. Or you should be.

If you’re running an agency of fewer than fifteen people, it should be focused on doing one specialism smarter, faster and more proficient than your fragmented competitors. Read more from Janusz Stabik.

The pandemic has taught every business is that people are very much our greatest asset. We should be looking after the people who are already in our business, with a personal development plan in place, tying their work goals into achieving their personal goals, and mapping out a career path.

Remember, no speed = inertia = death.

So, what are you going to do about it? Read 15 Ways to Work Faster from Robert Craven.

Look in your diary and you’ll see two things: a) meetings that have been booked by the owner and b) meetings booked by other people.

Before you know it, your diary is full of other people’s priorities. Leaving you no time to do your job other than outside of working hours.

Rarely do boards understand the basic levers that make a business work: marketing creates sales, operations deliver the product/service and delight the customer… creating financial performance that gets measured.

My frustration is around the issue of accountability. Everyone wants it, yet few follow through on it. Why? Read more from Robert Craven.

We spend too much time asking ourselves how we are going to do something. People should not be concentrating on the HOW of what they do until they have got the WHY absolutely nailed.

Ideal client profile. I use this term a lot. So, I thought it about time I explained what it is, what it looks like and why it’s important.

Questions to ask yourself and decisions to make in order to build an excellent technical team!

We thought we'd share this awesome article from Cate during mental health month... do you need to go on a news diet?