ARTICLES

GYDA INSIGHT

Thought leadership, insight and commentary for digital agency leaders

INSIGHT & ARTICLES

We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.

N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).

Articles Janusz Stabik Articles Janusz Stabik

Calling Time on Billing by the Hour

Whilst hourly billing makes sense as a start-up, the numbers fail to stack up as you scale.

Changing up your pricing model might seem like a pretty daunting task, but trust us, getting your pricing on point will save you pain (and make you a healthier profit) in the long run.

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Articles Janusz Stabik Articles Janusz Stabik

Article - Building to Sell

If you want to secure a profitable sale for your agency - and one worthy of the effort and hours and emotion you’ve invested in your business - planning its end at its beginning, is not as counter-intuitive as it first appears.

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Articles Jamie Stenning Articles Jamie Stenning

Insight - Salary Survey Report 2022

What you'll learn from this report:

​Key market trends

C-suite & Executive level insights

A breakdown of salaries across all our specialisms: HR, Marketing, Digital and Agency

Data on key metrics such as average notice periods and gender pay gap

Download now!

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Articles Janusz Stabik Articles Janusz Stabik

The KPI’s all Digital Agencies need

No two businesses are the same and no two business owners are running the same race, so you can’t measure their progress in the same way. Instead, figure out where you want to be and how you’re going to get there with a kick-ass strategy, and the relevant numbers will emerge.

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