ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Calling Time on Billing by the Hour
Whilst hourly billing makes sense as a start-up, the numbers fail to stack up as you scale.
Changing up your pricing model might seem like a pretty daunting task, but trust us, getting your pricing on point will save you pain (and make you a healthier profit) in the long run.
Ditch The Guesswork - Get All Over Your Agency’s Numbers
15% is the new agency breakeven EBITDA. What’s your number?
If you don’t know, you should.
Wake up and smell the coffee: the numbers must add up if you want to grow your agency.
Let us run you through what stats you need to track - and how you can get control of the numbers.
Article - How to Hit Vital Financial Benchmarks for a Successful Agency
How does your agency compare and how can you help it measure up? This week’s blog has the tools you need to assess your business’ financial health and the steps you can take to improve it.
Article - Building to Sell
If you want to secure a profitable sale for your agency - and one worthy of the effort and hours and emotion you’ve invested in your business - planning its end at its beginning, is not as counter-intuitive as it first appears.
Insight - Salary Survey Report 2022
What you'll learn from this report:
Key market trends
C-suite & Executive level insights
A breakdown of salaries across all our specialisms: HR, Marketing, Digital and Agency
Data on key metrics such as average notice periods and gender pay gap
Download now!
Article - Four Steps to Becoming More Profitable
Wondering how to make your digital agency more profitable, but not sure where to start? Check out these four starter areas from Janusz Stabik.
Article - Gross Margins - A Guide For Agency Owners
In this article, we’ll unpack exactly what gross margins are (and are not), what a good gross margin looks like and how to fix your gross margins if they’re not up to scratch.
Article - How To - Maximise Your Agency Growth With Intentional Profitability
Is your digital marketing agency profitable by accident, or on purpose? At Digital Agency Coach and GYDA Initiative we’ve worked with hundreds of agency owners over the years, some of whom were unaware of their profitability stats.
Article - The Secrets of Negotiating with Procurement Professionals
If you’re an entrepreneurial company selling to bigger companies, you need to understand how negotiating with Procurement professionals really works.
Article - The Sales Funnel Is Dead. Long Live The King!
It is used in 99% of sales teams, on nearly every sales course and in nearly every business for over 100 years. But maybe it is dead, defunct, extinct. It has ceased to be!
Coronavirus - FAQs for Business Owners
In this document, kindly provided by HR Inner Circle, you will find answers to many of the questions that as a business owner you will have during the COVID-19 outbreak.
The KPI’s all Digital Agencies need
No two businesses are the same and no two business owners are running the same race, so you can’t measure their progress in the same way. Instead, figure out where you want to be and how you’re going to get there with a kick-ass strategy, and the relevant numbers will emerge.