GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
These resources are a great start… or keep scrolling for more.
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Agency Utilisation Calculator
Do you know your agency's utilisation rate?
Use this calculator to work out the ‘utilisation rate’ for your agency.
Why? Because utilisation holds the key to your growth as a business. Too low and you’re leaving money on the table. Too high and morale becomes crushed and employee turnover increases.
It doesn’t matter if you have a team of 2 or 300, understanding utilisation and taking steps to improve it can be the catalyst for growth.
The best bit, you don’t need timesheets to figure out.
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Agency Accelerator Canvas
The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.
Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.
It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.
Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.
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Shares and EMI schemes for Agencies
Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.
We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.
What it includes: Why incentivis, the difference between shares, options and EMI schemes, conditions (when they kick in). deciding how much to give and types of shares.
GYDA Story: Evelyn Timson, Aspect Film and Video
Listen as Evelyn talks about how working alongside other leaders helps her avoid the common pitfalls of running an agency and helps to bring new ideas into her business.
GYDA Story: Anabela Luca, adLemonade
Listen as Anabela talks through her experience of working alongside other agency leaders, in a mastermind group.
Book Download - They Ask You Answer
To compliment our Marcus Sheridan interview you can download the first chapter of his book They Ask, You Answer.
GYDA Story: Tom Parling, Ocere
Listen as Tom talks through his experience of working with us and how we've helped support him throughout his journey growing Ocere.
Book Review - SYSTEMology by David Jenyns
This book will help you find the 20% of the 80/20 rule in a simple straightforward way. If you want to know how to make your business more scalable through simple, effective systems and how to get your team on board then this is the book for you.
Book Review - The Advantage - Patrick Lencioni
An awesome model for building high performing leadership teams and healthy, effective organisations. The Advantage is more of a holistic view on how to create an awesome organization from it.
The Agency Retainer Report 2023 by Nimbus
The Agency Retainer Report: Actionable insight for maximising your revenue and profit with retainers.
What you’ll get from the report:
Agency retainer benchmarks by overall turnover
Expert commentaries on the research findings
Agency pricing models and profit-growth opportunities
Download - The GYDA Recession Checklist
The Recession Checklist has been compiled to help you as you approach what may be a challenging time for your agency. Download our PDF and recession proof your agency.
Download - 2023 Agency Salary Survey - We Are Adam
What you’ll find inside:
Key trends and data including why people are looking to move &what pay rise they’d look to secure.
C-suite and Executive level insights.
A breakdown of salaries across; Digital, Marketing, HR and Agency.
Book Review - Secrets of Successful Sales by Alison Edgar
Alison Edgar uses the DISC personality model to explain the importance of your client’s different personality types and how to ensure that you apply those psychological principles to your sales strategy.
Book Recommendation - Influencer Marketing Strategy by Gordon Glenister
A quick book recommendation from Robert to go alongside his interview with Gordon Glenister.
eBook - Hybrid, Agile, Remote Working Guide
The Future is Flex: Download the Ultimate Guide to Flexible, Hybrid and Agile Working Models from our friends at We Are Adam.
Book Recommendation - Employee Engagement 2.0 by Kevin Kruse
Read our book review of Employee Engagement 2.0: How to Motivate Your Team for High Performance (A Real-World Guide for Busy Managers by Kevin Kruse.
Book Download - Back to Basics - 21 ways to increase marketing performance and success by Simon Akers
Published now, the book ‘Back to Basics: 21 ways to increase marketing performance and success‘ will guide you through the key steps to ensure you have nailed the basics.
Book - The Shortest and Best Book on Business. Ever.
Here’s my latest book. It is a total of two lines. 14 words.
Every morning, write a list of things that need to be done.
Do them.
eBook - Checklists - Making a Success of Your Business
This is not the ultimate checklist of checklists but it is a great resource for making sure you have considered key issues in growing your business.
eBook - 25 Mistakes Digital Agencies Make When Outsourcing
In this eBook, Chris Martinez of Dude walks you through the top 25 mistakes that agencies make when out-sourcing teams and give you the corresponding solutions that you need.
Book Review - The 7 Habits of Highly Effective People by Stephen Covey
The 7 Habits of Highly Effective People has sold more than 25 million copies in 40 languages worldwide. The audio version has sold 1.5 million copies and remains one of the best selling nonfiction business books in history.
Article - Customer is King - Revisited
Agencies are among the worst for not getting the Customer is King philosophy (despite the weasel words on their websites). Read why from Robert Craven in this two-minute article.
Book Review - Daily Rituals by Mason Currey
A simple book that focuses on the working habits of 161 inspired minds, from Beethoven to Kafka via Einstein, Freud and van Gogh.