Lessons Learned from Growing Three Agencies with Greg Gifford of Search Lab Digital

Written By Jaime Stenning

In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favourites.

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Rob and Greg discuss:

  • COO vs CEO - ideas vs making it happen

  • Work ON or IN the agency

  • Lessons

    • Documented processes (track time for selling time) - efficiency leads to profitability… so we must avoid screw-ups… or lose clients/team - so reduce the bumps in the road

    • Do client work for too long

    • Dependent on referrals - get a sales team or process

    • HR Leader

    • No business education

  • Use Culture Index

  • Customer Service Rapport: Kaizan.ai

  • Service is easy but business growth is hard

  • Don’t be scared to let go and let others do the work

 
Jaime Stenning
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