How to Create a B-Corp Agency with Alex Holliman of Climbing Trees
In this GYDA Talks, Rob talks to Alex Holliman of Climbing Trees. Following a career at top media agencies, Alex founded digital marketing agency, Climbing Trees. Here, he leads a team of search and social experts who share his passion for cultivating a values-led culture. Alex's commitment to sustainability and his desire to build this into every aspect of his business make him a rare breed of agency owner.
Rob and Alex discuss:
B Corp as an idea
What is it? How do you do it?
What is the process?
What are the benefits of the process?
Dealing with legacy clients
You will have to account for environmental impact at some point, so why not now?
There are benefits for the team (acquiring and keep them), clients and in procurement.
Million Trees Pledge
What’s next for Alex?
