Article from Robert Craven on the best strategy to sell new products.

Depending on how your agency is currently coping will determine the actions you need to take to respond to the current and forthcoming business environment.

It is used in 99% of sales teams, on nearly every sales course and in nearly every business for over 100 years. But maybe it is dead, defunct, extinct. It has ceased to be!

Thought Bubble:

Are you obsessed with being cheaper? I hope not.

Are you obsessed with costs? Are you looking to cut costs rather than grow revenues?

This article introduces the FUSEDIT framework — a new framework for the integration of customer relationship management (CRM) sales and lead data that marketers can use to better understand the value of marketing leads.

Zoom Fatigue is a real thing. Zoom drains your energy (BBC). We kind of know what we need to do to combat the info-intense, focused, and ultimately demoralising way of working. But we forget to.

If you want to sell your agency or buy another one this is the page to make connections to do so.

The pandemic has been like an asteroid strike but there are reasons to be cheerful!

The earth will survive but some dinosaurs will die. “Agencies are like cockroaches and not like dinosaurs. We scurry around, we figure out the new world” (Rishad Tobaccowala, Publicis Groupe).

Article from Robert Craven on how to get out of your agency, buy, sell, leave, retire, exit!

Article from Robert Craven on what you need to read to survive the economic depression.

Article from Robert Craven on how to impress your clients!

This PDF ‘A Guide for Agencies’ was written in May 2020 and details 5 Steps to Retaining clients during difficult times. The workbook takes you through the five key stages that you need to take to keep your clients during the COVID-19 crisis.

Book review written by Robert Craven: The Road Less Stupid by Keith J. Cunningham

Mental Health Awareness Week - Mental Health Toolkit: This week (18th May 2020) is Mental Health Awareness week. Here are some links with loads of resources to help you cope with the challenges of home working and running a business remotely.

Tom Peters Manifesto - Excellence 2020 Observations Leading with Compassion and Care in Troubled Times

It is as simple as that. We are in a meltdown situation. No-one knows how safe or secure their business is.... clients are closing stores or trying to work from home.

Article: Top 21 actions you must have taken since March 2020. Article by Robert Craven.

Thought Bubble:

1. How can you win over your customer's mind? What steps will you take?

2. Once you have won them over, has it made a difference to sales?

I am a great believer in nurturing the passion that you have for your agency - create fans and ambassadors for your product and suddenly life becomes much easier. It is simply not enough to deliver an OK service; you need to blow people away with your service and then they will tell others.

You hold the key to your business success, and you hold the key to your business failure. You are the bottleneck; you are the bottle opener! Had you run a better business last year then your pockets would have been deep enough to survive the current crisis.