ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Insight - Salary Survey Report 2022
What you'll learn from this report:
Key market trends
C-suite & Executive level insights
A breakdown of salaries across all our specialisms: HR, Marketing, Digital and Agency
Data on key metrics such as average notice periods and gender pay gap
Download now!
Article - Does The Old “Keep Your Team Happy” Mantra Still Apply?
We now have a disproportionate number of younger and different-thinking people in our businesses. Call them snowflakes, if you will, but they have been brought up in different times with different values and ethics. Different from their bosses. Read more from Robert Craven.
Article - Why Strategy Doesn’t Work if You’re Small
You’re small and you’re special. Or you should be.
If you’re running an agency of fewer than fifteen people, it should be focused on doing one specialism smarter, faster and more proficient than your fragmented competitors. Read more from Janusz Stabik.
Article - Don’t recruit, systematise!
How profit and more productive personnel are sitting right under your nose! Read this article from Janusz and get systematising your agency!
Article - Attracting and Retaining Talent in 2022
The pandemic has taught every business is that people are very much our greatest asset. We should be looking after the people who are already in our business, with a personal development plan in place, tying their work goals into achieving their personal goals, and mapping out a career path.
Article - 15 Ways to Work Faster
Remember, no speed = inertia = death.
So, what are you going to do about it? Read 15 Ways to Work Faster from Robert Craven.
Article - The Role Of Passion In Your Agency’s Success
While it is a good idea to follow what you’re passionate about, it doesn’t mean
abandoning an opportunity just because it is not something you like. There are also
times that your passion could mislead you, so you must know where to draw the line for guaranteed success.
Article - Where To Find Good Sales People For Your Agency
Trying to find a salesperson who is the perfect fit for your agency, can be a little like finding a needle in a haystack.
But, don’t be put off, we still have a solution to your woes - just keep reading.
Article - Four Steps to Becoming More Profitable
Wondering how to make your digital agency more profitable, but not sure where to start? Check out these four starter areas from Janusz Stabik.
Article - Don’t Ask About Sales, Ask About Chicken Wings Instead
This simple example perfectly demonstrates how building relationships and checking in with your contacts to spark friendly and non-business related conversation is a great way to make sales calls, without making sales calls.
Article - Why Agency Leaders Choose the Wrong Support
I am afraid that being given the knowledge is not enough. You need to be given the tools, and the assistance and support. That is why consultancy and mastermind-type interventions, although exponentially more expensive than the cheaper options, should deliver significantly better results.
Article - How Toxic Diaries Kill Productivity
Look in your diary and you’ll see two things: a) meetings that have been booked by the owner and b) meetings booked by other people.
Before you know it, your diary is full of other people’s priorities. Leaving you no time to do your job other than outside of working hours.
Article - How to Attract Better Quality Agency Clients in Three Easy Steps
The number one challenge digital marketing agencies face when it comes to scaling their business is attracting and signing more, great quality clients. Read more from Janusz Stabik.
Article - Are You A Tortoise Or a Hare?
It takes discipline and in a busy environment personal and professional courage but let me tell you that progress will rely on the tortoises of the world. Read more from Michael Tipper
Article - Stop Publishing Pants Content
If you wish to prove that your agency is just a run-of-the-mill and unoriginal, vanilla-flavoured agency like most of the rest, then just keep on banging out those quickly-written and to be honest, shallow blog posts and videos.
Article - Gross Margins - A Guide For Agency Owners
In this article, we’ll unpack exactly what gross margins are (and are not), what a good gross margin looks like and how to fix your gross margins if they’re not up to scratch.
Article - Are Your Clients Profitable?
As digital agency founders and business owners, you’re understandably loyal and grateful to all of your clients - especially those who were brave enough to back you in the early days when you were just starting out.
Article - Big Board, Little Board, Same Difference
Rarely do boards understand the basic levers that make a business work: marketing creates sales, operations deliver the product/service and delight the customer… creating financial performance that gets measured.
Article - Working hard but not getting the results you deserve
The best-kept secret of successfully growing an agency is simple – take massive action. Don’t take half-measures. Action and speed are everything. Without action nothing happens.
Article - Leadership Teams - What Are They & How Do I Get A Good One
Just like growing your agency, building a great leadership team won’t happen overnight - so it’s never too early to start your search. Start connecting with leaders and managers who inspire and impress you now and keep them within your network.