ARTICLES

GYDA INSIGHT

Thought leadership, insight and commentary for digital agency leaders

INSIGHT & ARTICLES

We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.

N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).

Articles Jamie Stenning Articles Jamie Stenning

Insight - Salary Survey Report 2022

What you'll learn from this report:

​Key market trends

C-suite & Executive level insights

A breakdown of salaries across all our specialisms: HR, Marketing, Digital and Agency

Data on key metrics such as average notice periods and gender pay gap

Download now!

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Articles Jamie Stenning Articles Jamie Stenning

Article - Attracting and Retaining Talent in 2022

The pandemic has taught every business is that people are very much our greatest asset. We should be looking after the people who are already in our business, with a personal development plan in place, tying their work goals into achieving their personal goals, and mapping out a career path.

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Articles Robert Craven Articles Robert Craven

Article - Why Agency Leaders Choose the Wrong Support

I am afraid that being given the knowledge is not enough. You need to be given the tools, and the assistance and support. That is why consultancy and mastermind-type interventions, although exponentially more expensive than the cheaper options, should deliver significantly better results.

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Articles Jamie Stenning Articles Jamie Stenning

Article - How Toxic Diaries Kill Productivity

Look in your diary and you’ll see two things: a) meetings that have been booked by the owner and b) meetings booked by other people.

Before you know it, your diary is full of other people’s priorities. Leaving you no time to do your job other than outside of working hours.

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Articles Robert Craven Articles Robert Craven

Article - Stop Publishing Pants Content

If you wish to prove that your agency is just a run-of-the-mill and unoriginal, vanilla-flavoured agency like most of the rest, then just keep on banging out those quickly-written and to be honest, shallow blog posts and videos.

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Articles Janusz Stabik Articles Janusz Stabik

Article - Are Your Clients Profitable?

As digital agency founders and business owners, you’re understandably loyal and grateful to all of your clients - especially those who were brave enough to back you in the early days when you were just starting out.

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