ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Article - Write It Down to Gain Control
Read this one-minute article from Jon Tsourakis on how to gain control of your thoughts and ideas by writing them down.
Article - The Current Crisis and How it Affects Your Agency
How the economic crisis will affect your digital agency in Autumn 2021.
Article - Three Words to Change Your Entire Management Structure
If you want people to become more empowered, it is crucial to change the language they use. Then they start to take ownership and control.
Article - Troubleshooting YouTube Ads (6-Point Checklist)
Checkout this article from Shashwat Singh of Linx Digital where he talks through the six point strategy that you need to build effective YouTube ads.
Article - Agency Owner Outlook for 2022
What is the state of agencies in 2021 and what will make your agency a success in 2022? Check out this article from Robert Craven.
Article - Marketing Myopia – 100% Relevant Today
Too many agencies and businesses are still self-obsessed and fail to understand what their customers want. And as a result they die.
Article - How To - Maximise Your Agency Growth With Intentional Profitability
Is your digital marketing agency profitable by accident, or on purpose? At Digital Agency Coach and GYDA Initiative we’ve worked with hundreds of agency owners over the years, some of whom were unaware of their profitability stats.
Article - Marketing 101 - Differentiation
“Why should people buy from you when they can buy from the competition?” It is time to get to grips with Marketing 101.
Article - Agencies are failing to deliver integrated solutions and collaborate effectively
There are too many agencies claiming to be full service. Very few actually are. How many agency websites start with 'We're a full service agency'. How can they be? Read more from Andrew Armitage.
Article - A Framework for External Partner Success
When you decide to hire a white-label company you want to stay focused on the process and get thing done according to the standard you have implemented in your company.
Article - The Frustration That is Accountability
My frustration is around the issue of accountability. Everyone wants it, yet few follow through on it. Why? Read more from Robert Craven.
Article - Five-year-old-itis - A Nasty Agency Disease
Their problems are five years old; in the last five years, everything and nothing has changed. And that is despite Covid! The world has changed but they haven’t. Not really.
Thought Bubble - Don't ask 'how' until you're sure about the 'why'
We spend too much time asking ourselves how we are going to do something. People should not be concentrating on the HOW of what they do until they have got the WHY absolutely nailed.
Article - 12 Ways to Maximise the Value of Your Agency
One of the most frequent topics of discussion is exit planning and how to get maximum value when selling your agency.
Article - What is an ‘ideal client profile’ (and why have one)?
Ideal client profile. I use this term a lot. So, I thought it about time I explained what it is, what it looks like and why it’s important.
Article - How to Stop Complexity Killing You and Your Growth
At every stage of growth, you hit a glass ceiling. A glass ceiling of complexity.
You can’t break through using your existing skillset, knowledge, people or systems. You are banging your head.
Article - Will Entrepreneurs Remain Uninspired by Celebrities?
Celebrity business TV shows are not helpful to people who actually run businesses.
More than six out of ten respondents in an old Better Business Survey felt that the shows (Apprentice, Dragons’ Den etc) were not helpful or inspirational.
Article - Agency Leadership - Ten Lessons from 25 years Experience
Article from Gareth Healey on how you can be a better digital agency leader.
Article - A Strategy for Building Your Development Team
Questions to ask yourself and decisions to make in order to build an excellent technical team!
Article - Marketing is Evil!
Is marketing evil? Is it's purpose to make you buy stuff you don't need? Read this from Robert Craven and GYDA Member Hub.