Is marketing evil? Is it's purpose to make you buy stuff you don't need? Read this from Robert Craven and GYDA Member Hub.

Does more work mean more profit? Do we have to put in ludicrously long hours to be successful? Read more from Robert Craven

We spend all day working on getting results for our clients, but what about marketing your own agency? Read this article from Andy Lambert of ContentCal.

We thought we'd share this awesome article from Cate during mental health month... do you need to go on a news diet?

There is plenty of cheap talk out there about how to differentiate yourself from the rest. So what do you stand for?

What would an agency run by Carlsberg look like? Pretty awesome I expect!

If you’re an entrepreneurial company selling to bigger companies, you need to understand how negotiating with Procurement professionals really works.

Most sales methods deal with better conveying information from the supplier outward at customers. Read about the latest research on how to make more effective sales.

Key Learning Point – the surfer does not try to control the environment but rolls with it. As an entrepreneur, it is essential that we do not try to control everything. “O, that way madness lies.”

Read the latest updates from We Are Adam on the state of play in businesses during the COVID pandemic.

Learning how to think more than what to think will enable you to understand ‘the why’ behind what’s being done, which helps with diagnosing and fixing issues if they occur, alongside maximising performance and taking advantage of opportunities.

Question: if every company wants to delight its customers, then how come we don’t spend most of our customer days delighted?

If every agency wants to delight its customers, then how come they don’t spend most of their customer days delighted? Read more from Robert Craven...

Customer experience is not about having a ‘good’ customer service - this should be a given in all successful businesses. It’s about creating an experience that leaves a customer feeling valued, special and eager to return to your brand and share their experience.

Owner-managers (the smaller, younger naive businesses) find it almost impossible to sort the good from the bad in the sea of offers of help. Read this article from Robert Craven on where to and where not to get business advice.

Some of the top questions we are being asked are around team effectiveness. Read Robert Craven's response and get your teams and people sorted out!

Marcus emphasises that there are what he calls ‘The Big Five Questions all clients ask’.

He goes on to argue that you should answer every customer question with content online. Ideally video content.

Most of your competition will try to avoid answering the Big Five Questions.

In the many conversations I’ve had with agencies most challenges appear to fall into one of three buckets:

Struggling to attract clients

Issues with proving value and earning buy-in for long term ROI projects

Challenges with team’s

Read more from Rand Fishkin

The pandemic has accelerated digital transformation…most notably in retail. However, it is in China, not the West, where the future of e-commerce is being staked out.

One of the biggest but less remarked upon challenges presented by lockdown has been the impact on professional relationships. Read this awesome article from Andy Lopata

In Robert Craven's final instalment we hear about his predictions for 2021... are you ready to read this?