PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Thought Bubble - Lead by Example
In this Thought Bubble Robert talks about the impact that COVID is having on your employees and how you, as their leader, should be reacting.
Video - Gareth Healey on Stand Out or Die
In this GYDA talks, Robert talks to Gareth Healey about his new book 'Stand Out or Die.' Gareth is an agency coach who has been there and done it. He has over 25 years experience in the sector and for 15 years was the CEO and joint equity partner of his own £12.5M agency.
Video - Sabrina Chevannes on Why There is Such a Lack of Diversity in the Creative Sector
Sabrina is the Managing Director of Complex Creative. She started her first business in 2008 so has a wealth of experience in running companies. Having made many mistakes along the way, Sabrina is keen to help prevent others from making the same mistakes.
Masterclass - Nick Cramp How to Create a Business That Runs Without You!
In this GYDA Masterclass, Nick Cramp will share the road map that he has created, that you can follow to build a better version of your current business and one that runs without you working in it.
Video - How to Increase Efficiency and Profitability with Corina Ludwig
Robert and Corina discuss:
The top 10 current trends in agencies and how to increase efficiency and profitability when running an agency.
Video - Ben Potter on How to use Qualifying to Win New Business
In this GYDA Talks, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers. In this session Robert and Ben discuss how to master qualifying.
Video - Using Small Data and Humans to Give Great Customer Experience with Nigel T Packer
This GYDA talks will challenge your perceptions of your digital customers, helping you understand the digital journey and get ahead of your competitors through better customer experience.
Masterclass - Productivity with Michael Tipper
This presentation will help you and your busy agency eliminate distractions, get laser focused and achieve much more with just a handful of tiny tweaks to what you're already doing.
Monthly Expert - Ital Sadan of Duda on Marketing Digital Marketing Agencies
In this GYDA Talks, Robert talks to Itai Sadan. Itai is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms.
Video - Paul Holbrook on the Uncomfortable Truth About How We WASTE Time at Work
Robert and Paul discuss the uncomfortable truth about how we WASTE time at work. Why you need to Diary Detox to become more productive and why you need to plan the life that you really want.
Masterclass - Rethinking the Customer Journey with John Jantsch
In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.
Marketing today is less about demand creation and more about organising behaviour - marketers must understand how to guide customers through a full marketing journey.
Video - James Ashford on Building and Selling GoProposal
GYDA Talks, where Robert Craven talks to James Ashford of GoProposal. James gives his insight into the Sale of Go Proposal to Sage and what agency owners can learn from someone who has been there and done it.
Video - Carl Sargunar on CTOs in Digital Agencies
Janusz Stablk and Carl Sargunar talk about the role and importance of the Chief Technology Officer in agencies:
What makes a good one or a poor one?
Do they need to be from a tech background?
Being a great leader and the main challenges
What should you look out for when recruiting a CTO?
Thought Bubble - How Big Does Your Audience Need to Be?
What is the actual number of people that you need in your audience? It's probably less than you think... listen to Robert explaining why.
Thought Bubble - Who is Working IN and ON the Business
In this thought bubble Robert talks about the matrix Logic/Creative vs Operations/Strategy and who in your agency is working in which areas... do you know who is working IN the business rather than ON it? And where do you fit in as an agency leader?
Video - Recruiting in 2022 - The Top Five Challenges for Digital Agencies with Leon Milns
In this GYDA Expert Seminar, Leon Milns of We Are Adam, joins Robert Craven to talk everything recruitment in 2022. They discuss what's happening in the digital agency space and the top five challenges facing every agency when recruiting.
Video - Back to Basics, Running a Digital Agency in 2022 with Simon Akers
In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers.
Video - Positive Mental Wealth for Digital Agency Leaders with Mike Pagan
In this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks.
Video - Marcus Sheridan on They Ask, You Answer
In this GYDA Talks, Robert talks to Marcus Sheridan, author of the best selling book 'They Ask, You Answer'.
Presentation - Financial Benchmarks in Digital Agencies
In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that he believes agencies should focus on.