PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Masterclass - Rethinking the Customer Journey with John Jantsch
In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.
Marketing today is less about demand creation and more about organising behaviour - marketers must understand how to guide customers through a full marketing journey.
Video - James Ashford on Building and Selling GoProposal
GYDA Talks, where Robert Craven talks to James Ashford of GoProposal. James gives his insight into the Sale of Go Proposal to Sage and what agency owners can learn from someone who has been there and done it.
Video - Carl Sargunar on CTOs in Digital Agencies
Janusz Stablk and Carl Sargunar talk about the role and importance of the Chief Technology Officer in agencies:
What makes a good one or a poor one?
Do they need to be from a tech background?
Being a great leader and the main challenges
What should you look out for when recruiting a CTO?
Thought Bubble - How Big Does Your Audience Need to Be?
What is the actual number of people that you need in your audience? It's probably less than you think... listen to Robert explaining why.
Thought Bubble - Who is Working IN and ON the Business
In this thought bubble Robert talks about the matrix Logic/Creative vs Operations/Strategy and who in your agency is working in which areas... do you know who is working IN the business rather than ON it? And where do you fit in as an agency leader?
Video - Recruiting in 2022 - The Top Five Challenges for Digital Agencies with Leon Milns
In this GYDA Expert Seminar, Leon Milns of We Are Adam, joins Robert Craven to talk everything recruitment in 2022. They discuss what's happening in the digital agency space and the top five challenges facing every agency when recruiting.
Video - Back to Basics, Running a Digital Agency in 2022 with Simon Akers
In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers.
Video - Positive Mental Wealth for Digital Agency Leaders with Mike Pagan
In this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks.
Video - Marcus Sheridan on They Ask, You Answer
In this GYDA Talks, Robert talks to Marcus Sheridan, author of the best selling book 'They Ask, You Answer'.
Presentation - Financial Benchmarks in Digital Agencies
In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that he believes agencies should focus on.
Presentation - Four Strategies to Solve the People Puzzle
In this GYDA Expert Seminar Gareth takes you through four strategies to help you with your people puzzle. Including: 'Enabling and encouraging people to achieve greater knowledge, capabilities and performance.'
Video - Entrepreneur Mindset Q&A with Pete Everett
In this GYDA Expert Seminar our special guest Pete Everett discusses Entrepreneur Mindset - why what got us here, might not get us there, and what you can do about it.
Monthly Expert - Run Your Agency - Easier, Faster, More Enjoyable and More Profitable with Lee Goff
Lee has developed a way of working that gives entrepreneurs the business and life they deserve. Work smarter by working less – give yourself the time to take care of yourself and your family - therefore, allowing a high quality of life.
Video - The Growth and EOT Sale Story of NOVOS with Sam Hurley
Robert and Sam discuss the growth and sale story of NOVOS, the highs, the lows and the journey to an Employee Ownership Trust.
Video - Jon Waring of 3sixty on How to Increase Your Pitch Win Rate
Janusz and Jon discuss pitching. Listen as they give their insight into the process and why they have an enviable track record of pitch wins.
Podcast - Andy Lambert on Social 3.0 and Marketing Your Agency
Robert and Andy talk about Andy’s new book ‘Social 3.0: How forward-thinking B2B’s can unleash the power of social media.’ Plus Andy gives his insight into the journey of building and selling ContentCal.
Insight - The Importance of Market Segmentation with Steve Hyde
We love this video short from Steve Hyde at Push who shares his insight into why market segmentation is so important.
Podcast - The Five Elements of Your Core Story with John Jantsch
You can attract even more ideal customers through the story that you know they are telling themselves and by crafting your story that makes it clear how you can help them solve their problems. In this episode, John Jantsch covers his framework that can help you develop your core story script.
Video - Your Agency Your Way - Merry Christmas!
Most Digital Agency Owners are building their agencies to sell... or so it may seem. This festive season we have a different story to tell. We are meeting an increasing number of Agency Owners that are building to keep.
Podcast - KPIs For Your Agency’s Operations Team
So if you have an operations team and want to know how to manage them better, pay close attention to what I will share with you in this episode.