Video - Your Agency Your Way - Merry Christmas!

WATCH: 2 mins

AUTHOR: GYDA Initiative

Here's a little campaign we ran at Christmas 2018. Sometimes there's more than growing to sell...

Most Digital Agency Owners are building their agencies to sell... or so it may seem. This festive season we have a different story to tell. We are meeting an increasing number of Agency Owners that are building to keep.

Digital Agencies are a bit like snowflakes, no two are exactly the same. Here are some of the different types:

Global Giant - Focused on one thing, becoming the biggest and best in the world

Vanilla Flavoured - Slow growth, low risk, picking off the low-hanging fruit

Eco Warrior - Small to medium sized, carbon neutral offices, giving 10% profits to charity

Tasmanian Devil - Fast growth, build as quickly as you can, sell and move on to the next project.

And then there are the curators of change. A new breed of Digital Agency. Led by owners that aren't just focused on huge profits. They want a work/life balance. They say no to clients. They create a positive work environment. They want to make a difference. They are the change makers, building a more sustainable future.

So, here's our Christmas story. A story about triumph and being brave... great things can come from fighting off the vultures. We hope you enjoy it!

If you liked this story, you'll love this book: Bo Burlingham - Small Giants: Companies That Choose to Be Great Instead of Big