ARTICLES

GYDA INSIGHT

Thought leadership, insight and commentary for digital agency leaders

INSIGHT & ARTICLES

We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.

N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).

Articles Jamie Stenning Articles Jamie Stenning

The Customer is Still King: Customer Experience in 2023

73% of consumers say that customer experience (CX) is a deciding factor when purchasing. And after a bad customer experience? Nearly 89% of customers will switch to a competitor.

It's time to ensure your agency delivers a top-notch service and a customer journey fit for a king.

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Articles Jamie Stenning Articles Jamie Stenning

State of the Nation 2022 - where we've been, what's ahead

From the very beginning of 2022, the world had to adapt to another new reality, a changing landscape, reminding us that only one thing is certain: we don't know what's ahead. Robert and Janusz wrap up GYDA’s year by looking at what's been and what you can do to prepare your digital agency for 2023.

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Articles Jamie Stenning Articles Jamie Stenning

The Coaching-Mastermind Conundrum and Tight Budgets

With times getting tough, the investment in one-to-one interventions may not seem so very attractive; one-to-many activities will not give you the attention you need. Whereas the mastermind gives you the right blend of stimulation, attention, learning and accountability.

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Articles Janusz Stabik Articles Janusz Stabik

Article - Wake Up to New Ways of Time-Management

Tried time-boxing, but see the day's demands eat into your allocated space and your goals pushed into the next week, and then the next? We’ve a simple strategy to shake up your working practice and break the cycle: all in the hours immediately after you wake-up. #AgencyCoaching

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Articles Janusz Stabik Articles Janusz Stabik

Article - Building to Sell

If you want to secure a profitable sale for your agency - and one worthy of the effort and hours and emotion you’ve invested in your business - planning its end at its beginning, is not as counter-intuitive as it first appears.

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Articles Jamie Stenning Articles Jamie Stenning

Insight - Salary Survey Report 2022

What you'll learn from this report:

​Key market trends

C-suite & Executive level insights

A breakdown of salaries across all our specialisms: HR, Marketing, Digital and Agency

Data on key metrics such as average notice periods and gender pay gap

Download now!

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