If you want people to become more empowered, it is crucial to change the language they use. Then they start to take ownership and control.

Checkout this article from Shashwat Singh of Linx Digital where he talks through the six point strategy that you need to build effective YouTube ads.

What is the state of agencies in 2021 and what will make your agency a success in 2022? Check out this article from Robert Craven.

Too many agencies and businesses are still self-obsessed and fail to understand what their customers want. And as a result they die.

Is your digital marketing agency profitable by accident, or on purpose? At Digital Agency Coach and GYDA Initiative we’ve worked with hundreds of agency owners over the years, some of whom were unaware of their profitability stats.

“Why should people buy from you when they can buy from the competition?” It is time to get to grips with Marketing 101.

There are too many agencies claiming to be full service. Very few actually are. How many agency websites start with 'We're a full service agency'. How can they be? Read more from Andrew Armitage.

When you decide to hire a white-label company you want to stay focused on the process and get thing done according to the standard you have implemented in your company.

My frustration is around the issue of accountability. Everyone wants it, yet few follow through on it. Why? Read more from Robert Craven.

Their problems are five years old; in the last five years, everything and nothing has changed. And that is despite Covid! The world has changed but they haven’t. Not really.

We spend too much time asking ourselves how we are going to do something. People should not be concentrating on the HOW of what they do until they have got the WHY absolutely nailed.

One of the most frequent topics of discussion is exit planning and how to get maximum value when selling your agency.

Ideal client profile. I use this term a lot. So, I thought it about time I explained what it is, what it looks like and why it’s important.

At every stage of growth, you hit a glass ceiling. A glass ceiling of complexity.

You can’t break through using your existing skillset, knowledge, people or systems. You are banging your head.

Celebrity business TV shows are not helpful to people who actually run businesses.

More than six out of ten respondents in an old Better Business Survey felt that the shows (Apprentice, Dragons’ Den etc) were not helpful or inspirational.

Article from Gareth Healey on how you can be a better digital agency leader.

Questions to ask yourself and decisions to make in order to build an excellent technical team!

Is marketing evil? Is it's purpose to make you buy stuff you don't need? Read this from Robert Craven and GYDA Member Hub.

Does more work mean more profit? Do we have to put in ludicrously long hours to be successful? Read more from Robert Craven

We spend all day working on getting results for our clients, but what about marketing your own agency? Read this article from Andy Lambert of ContentCal.