ARTICLES
GYDA INSIGHT
Thought leadership, insight and commentary for digital agency leaders
INSIGHT & ARTICLES
We regularly publish articles, insights and white papers collated for you here. Use the tag cloud to filter our archive based on topics you find interesting.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Article - The Role Of Passion In Your Agency’s Success
While it is a good idea to follow what you’re passionate about, it doesn’t mean
abandoning an opportunity just because it is not something you like. There are also
times that your passion could mislead you, so you must know where to draw the line for guaranteed success.
Article - Where To Find Good Sales People For Your Agency
Trying to find a salesperson who is the perfect fit for your agency, can be a little like finding a needle in a haystack.
But, don’t be put off, we still have a solution to your woes - just keep reading.
Article - Four Steps to Becoming More Profitable
Wondering how to make your digital agency more profitable, but not sure where to start? Check out these four starter areas from Janusz Stabik.
Article - Don’t Ask About Sales, Ask About Chicken Wings Instead
This simple example perfectly demonstrates how building relationships and checking in with your contacts to spark friendly and non-business related conversation is a great way to make sales calls, without making sales calls.
Article - Why Agency Leaders Choose the Wrong Support
I am afraid that being given the knowledge is not enough. You need to be given the tools, and the assistance and support. That is why consultancy and mastermind-type interventions, although exponentially more expensive than the cheaper options, should deliver significantly better results.
Article - How Toxic Diaries Kill Productivity
Look in your diary and you’ll see two things: a) meetings that have been booked by the owner and b) meetings booked by other people.
Before you know it, your diary is full of other people’s priorities. Leaving you no time to do your job other than outside of working hours.
Article - How to Attract Better Quality Agency Clients in Three Easy Steps
The number one challenge digital marketing agencies face when it comes to scaling their business is attracting and signing more, great quality clients. Read more from Janusz Stabik.
Article - Are You A Tortoise Or a Hare?
It takes discipline and in a busy environment personal and professional courage but let me tell you that progress will rely on the tortoises of the world. Read more from Michael Tipper
Article - Stop Publishing Pants Content
If you wish to prove that your agency is just a run-of-the-mill and unoriginal, vanilla-flavoured agency like most of the rest, then just keep on banging out those quickly-written and to be honest, shallow blog posts and videos.
Article - Gross Margins - A Guide For Agency Owners
In this article, we’ll unpack exactly what gross margins are (and are not), what a good gross margin looks like and how to fix your gross margins if they’re not up to scratch.
Article - Are Your Clients Profitable?
As digital agency founders and business owners, you’re understandably loyal and grateful to all of your clients - especially those who were brave enough to back you in the early days when you were just starting out.
Article - Big Board, Little Board, Same Difference
Rarely do boards understand the basic levers that make a business work: marketing creates sales, operations deliver the product/service and delight the customer… creating financial performance that gets measured.
Article - Working hard but not getting the results you deserve
The best-kept secret of successfully growing an agency is simple – take massive action. Don’t take half-measures. Action and speed are everything. Without action nothing happens.
Article - Leadership Teams - What Are They & How Do I Get A Good One
Just like growing your agency, building a great leadership team won’t happen overnight - so it’s never too early to start your search. Start connecting with leaders and managers who inspire and impress you now and keep them within your network.
Article - Write It Down to Gain Control
Read this one-minute article from Jon Tsourakis on how to gain control of your thoughts and ideas by writing them down.
Article - The Current Crisis and How it Affects Your Agency
How the economic crisis will affect your digital agency in Autumn 2021.
Article - Three Words to Change Your Entire Management Structure
If you want people to become more empowered, it is crucial to change the language they use. Then they start to take ownership and control.
Article - Troubleshooting YouTube Ads (6-Point Checklist)
Checkout this article from Shashwat Singh of Linx Digital where he talks through the six point strategy that you need to build effective YouTube ads.
Article - Agency Owner Outlook for 2022
What is the state of agencies in 2021 and what will make your agency a success in 2022? Check out this article from Robert Craven.
Article - Marketing Myopia – 100% Relevant Today
Too many agencies and businesses are still self-obsessed and fail to understand what their customers want. And as a result they die.