GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
These resources are a great start… or keep scrolling for more.
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Agency Utilisation Calculator
Do you know your agency's utilisation rate?
Use this calculator to work out the ‘utilisation rate’ for your agency.
Why? Because utilisation holds the key to your growth as a business. Too low and you’re leaving money on the table. Too high and morale becomes crushed and employee turnover increases.
It doesn’t matter if you have a team of 2 or 300, understanding utilisation and taking steps to improve it can be the catalyst for growth.
The best bit, you don’t need timesheets to figure out.
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Agency Accelerator Canvas
The AAC (Agency Accelerator Canvas) is a single-page strategy and planning tool to help ignite the growth of your agency.
Why does it work? Because it creates focus, defines our vision, sets out what we’re trying to achieve, and most importantly, how we’ll get there.
It’s NOT full of business school jargon, and it sits on a single page so it can hang proudly on your wall as a daily reminder of what you're striving to achieve.
Print it out, run a half-day workshop, share it with your team, and finally start growing your agency like you know you can.
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Shares and EMI schemes for Agencies
Along with other tactics, we often encourage our clients to use the power of equity as a lever for growth and to build a better business, with an invested team.
We’ve put together this simple, easy-to-understand guide to give you the lowdown on how equity and shares work and the knowledge you need to share ownership of your agency and motivate key people in the right way.
What it includes: Why incentivis, the difference between shares, options and EMI schemes, conditions (when they kick in). deciding how much to give and types of shares.
Book Review - Shoot The HiPPO – How to be a Killer Digital Marketing Manager Tom Bowden and Tom Jepson
It is refreshing to find a book that aspires to “become part of your day-to-day life, your ‘living book’ with page corners folded, notes scribbled throughout, and full of makeshift bookmarks.”
Book Review - The Coaching Habit - Say Less Ask More and Change the Way You Lead Forever by Michael Bungay Stanier
Read Robert Craven's review of The Coaching Habit Say Less, Ask More and Change the Way You Lead Forever by Michael Bungay Stanier.
Report - The LinkedIn Experiment by Sleeping Giant Media
This report covers the findings from the experiment and will give you insight into your SSI Score, Posting Times, Hashtags, External Links, Likes, Comments and Shares, Content Types, Business pages plus loads more!
eBook - The Future of Digital Marketing eBook (2021 edition) - Hallam
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Things that were groundbreaking just a couple of years ago are now old news.
Download this eBook from our friends at Hallam.
Book Review - Lost and Founder - The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup By Rand Fishkin
I like this book. A lot. Rand tells it how he sees it. He is clear that most business books portray the Silicon Valley dream that maybe .0001% of startups get to see. The reality is so vastly different from the glam and glitz.
Book Recommendations
We’ve been keeping a tally of the books that we recommend to our clients. It makes interesting reading. In no particular order…
Book Review - Ten Lessons for a Post-Pandemic World By Fareed Zakaria
In this urgent and timely book, Fareed Zakaria, one of the 'top ten global thinkers of the last decade' (Foreign Policy), foresees the nature of a post-pandemic world: the political, social, technological and economic consequences that may take years to unfold.
Book Review - ‘Who – The A Method For Hiring’ by Geoff Smart and Randy Street
Read Robert Craven's review of the awesome book 'Who - The A Method for Hiring by Geoff Smart and Randy Street
Article - The Top 13 Reasons Not To Join A Mastermind Group
Ever wondered if a Mastermind Group is for you? Read the top 13 reasons not to join and you will have a clearer view.
Book Review - Small Giants - Companies That Choose to Be Great Instead of Big
Small Giants: Companies That Choose to Be Great Instead of Big. Read Robert Craven's review of this awesome book by Bo Burlingham
Book Review - They Ask, You Answer by Marcus Sheridan
Robert Craven reviews the book 'They Ask You Answer' by Marcus Sheridan
Book Review - The ONE Thing by Gary Keller
In The ONE Thing, you'll learn to:
cut through the clutter
achieve better results in less time
build momentum toward your goal
dial down the stress
overcome that overwhelmed feeling
revive your energy
stay on track
master what matters to you
Tom Peters Manifesto - Excellence 2020 - THE 27 “NUMBER ONES”
A 17 pager from the awesome Tom Peters Manifesto: Excellence 2020: THE 27 “NUMBER ONES”
Book Review - Connected Leadership by Andy Lopata
Robert Craven reviews Connected Leadership by Andy Lopata. Andy is the man to listen to when talking about what we used to call networking: meeting and connecting with people. I have known is for at least a decade!
Book Review - 80/20 Sales and Marketing by Perry Marshall, 2013
Book Review - 80/20 Sales and Marketing by Perry Marshall, 2013
Book Recommendations - Crisis-Relevant Business Books
We asked our community of agency owner/founder/directors, “What is your go-to book for our current crisis?”. A fascinating list, to say the least. We certainly have not read them all!
Book Review - Power Up - by Antoinette Dale-Henderson
Antoinette is clear that her aim in the book is “to create a new power paradigm which is no longer about one-dimensional win/lose power”.