Book Recommendations
READ: 1min
AUTHOR: Robert Craven
We’ve been keeping a list of the books that we recommend to our clients. It makes interesting reading. In no particular order…
By Garry Keller
Sublimely simple idea that t helps you clarify and focus your energy.
By Marcus Sheridan
A compelling manifesto for agencies to deal with the ‘sticky’ questions customers ask and to turn those answers into your superpower!
This Is Marketing: You Can’t Be Seen Until You Learn to See.
By Seth Godin
A summary of Seth’s work to date.
Ten Lessons for a Post-Pandemic World
By Fareed Zakaria
No great, profound conclusion but a great review of the next political and economic movements and how we can respond.
The Age of Surveillance Capitalism.
By Shoshana Zuboff
A rambling challenge to the dominance of the key digital platforms and evidence of their hidden agendas.
The Subtle Art of Not Giving a F*ck.
By Mark Manson
Relax. Take a chill pill. An intro to Buddhism. Well, an intro to letting go!
By Rand Fishkin
A real book about a real person growing a real business. Free of self-aggrandisement, a warts and all description of the highs and lows.
By Atul Gawande
Why you need more and better processes.
By Kim Scott
Start have proper, honest, straightforward conversation out of respect for everyone around you.
And, of course
By Robert Craven
Does what it says on the tin.
Digital Agency Strategy Workbook
By Robert Craven
Everything you need to create a workable, deliverable business strategy for your agency.