GYDA LIBRARY
RESOURCES, TOOLS + TEMPLATES
Tools to help agency leaders run a better business.
TOOLS FOR AGENCY LEADERS
Need help finding the tools to help you to run a better agency? Take a look here at our Templates, book reviews, worksheets and testimonials. Use the tag cloud to filter our collection.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
eBook - Financial Blueprint If There Was a Perfect Digital Creative Agency
Download the 114-point blueprint for running a thriving digital agency from Paul Barnes, MAP.
Book Review - The Art of Client Service by Robert Solomon
Read Robert Craven's review of the Robert Soloman's book.
Book Review - Productize – The Ultimate Guide to Turning Professional Services into Scalable Products by Eisha Tierney Armstrong
In essence, it says three things:
Think big, start small
Follow urgent, expensive problems
Be fearless
Read more in Robert Cravens book review.
Book Review - Steal Like an Artist by Austin Kleon
Book review: Kleon’s premise is that we should steal/borrow ideas from everything around us, combine them, and as a result you will create something entirely new.
Book Review - Ponderings of a PPC Professional by Kirk Williams
Book review from Robert Craven and GYDA Member Hub.
Book Recommendation - Finish Big, by Bo Burlingham
We've got an interview with the awesome Bo Burlingham coming up in our April 2021 issue. If you haven't read any of his books, start now!
Book Review - THE SOCIAL CEO - How Social Media Can Make You A Stronger Leader by Damian Corbet
This may be the book that agency owners should give to every one of their clients. And their clients’ board of directors… It is so rare to find a book on social media that is free of touchy-feely nonsense. One that a grown-up can read. A breath of fresh air.
Book Review - Shoot The HiPPO – How to be a Killer Digital Marketing Manager Tom Bowden and Tom Jepson
It is refreshing to find a book that aspires to “become part of your day-to-day life, your ‘living book’ with page corners folded, notes scribbled throughout, and full of makeshift bookmarks.”
Book Review - The Coaching Habit - Say Less Ask More and Change the Way You Lead Forever by Michael Bungay Stanier
Read Robert Craven's review of The Coaching Habit Say Less, Ask More and Change the Way You Lead Forever by Michael Bungay Stanier.
Report - The LinkedIn Experiment by Sleeping Giant Media
This report covers the findings from the experiment and will give you insight into your SSI Score, Posting Times, Hashtags, External Links, Likes, Comments and Shares, Content Types, Business pages plus loads more!
eBook - The Future of Digital Marketing eBook (2021 edition) - Hallam
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Things that were groundbreaking just a couple of years ago are now old news.
Download this eBook from our friends at Hallam.
Book Review - Lost and Founder - The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup By Rand Fishkin
I like this book. A lot. Rand tells it how he sees it. He is clear that most business books portray the Silicon Valley dream that maybe .0001% of startups get to see. The reality is so vastly different from the glam and glitz.
Book Recommendations
We’ve been keeping a tally of the books that we recommend to our clients. It makes interesting reading. In no particular order…
Book Review - Ten Lessons for a Post-Pandemic World By Fareed Zakaria
In this urgent and timely book, Fareed Zakaria, one of the 'top ten global thinkers of the last decade' (Foreign Policy), foresees the nature of a post-pandemic world: the political, social, technological and economic consequences that may take years to unfold.
Book Review - ‘Who – The A Method For Hiring’ by Geoff Smart and Randy Street
Read Robert Craven's review of the awesome book 'Who - The A Method for Hiring by Geoff Smart and Randy Street
Article - The Top 13 Reasons Not To Join A Mastermind Group
Ever wondered if a Mastermind Group is for you? Read the top 13 reasons not to join and you will have a clearer view.
Book Review - Small Giants - Companies That Choose to Be Great Instead of Big
Small Giants: Companies That Choose to Be Great Instead of Big. Read Robert Craven's review of this awesome book by Bo Burlingham
Book Review - They Ask, You Answer by Marcus Sheridan
Robert Craven reviews the book 'They Ask You Answer' by Marcus Sheridan
Book Review - The ONE Thing by Gary Keller
In The ONE Thing, you'll learn to:
cut through the clutter
achieve better results in less time
build momentum toward your goal
dial down the stress
overcome that overwhelmed feeling
revive your energy
stay on track
master what matters to you
Tom Peters Manifesto - Excellence 2020 - THE 27 “NUMBER ONES”
A 17 pager from the awesome Tom Peters Manifesto: Excellence 2020: THE 27 “NUMBER ONES”