PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
Positioning: The Key to Standing Out in a Competitive Market
Listen as Robert walks you through why positioning is key to everything you do... why should people buy from you and not from your competitors?
Digital Agencies Shouldn’t Do Digital… To Get Clients
Watch this GYDA Talks - Bitesize, where Rob talks controversially about why forging personal connections with your potential clients, works better than trying to market to them through digital marketing... your own speciality!
The Netpeak Story - How to Run an Agency in Ukraine During a War
An extraordinary interview. An extraordinary situation. Humbling and yet inspiring. Listen as Vladyslav Braganets, CEO of Netpeak Alliance, tells the story of Netpeak and how they continue to run an agency in Ukraine during a war.
The Power Of Customer Experience with Jo Boswell
Janusz and Jo discuss what is customer experience really, how it can help businesses (the power of it), why it differs from 'client services' (the rational piece), the power of emotions and how it can help with sales and customer retention.
Why Should Agencies Leverage Podcasts - Mark Colgan
In this GYDA talks, Robert talks to Mark Colgan. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment.
How to Niche Your Agency with Paul Bellows, Yellow Pencil
In this GYDA Talks, Robert talks to Paul Bellows. Paul is President of Yellow Pencil, working with a talented team of web designers and developers running projects for customers across North America.
Bruce Daisley - Fortitude - The Myth of Resilience, and the Secrets of Inner Strength
In this GYDA Talks, Robert talks to Bruce Daisley. Bruce formerly ran Twitter's business in EMEA responsible for the development of Twitter. He is now a writer/consultant on better working published in HBR, Wall Street Journal, Washington Post, Wired, The Guardian, The Daily Telegraph and more.
The Challenges of a Running a Remote Talent Team - Noel Andrews, JobRack
In this GYDA Talks, Janusz talks to Noel Andrews of JobRack. Noel is passionate about helping great businesses to grow through hiring great people. With JobRack, Noel is telling the world about the incredible level of skills, education and cultural alignment available from remote workers in Europe.
Running a Successful Agency as a Female Leader - Ann Stanley, Anicca
Robert talks to Ann Stanley, Founder and CEO of Anicca Digital, about running a successful marketing agency as a female leader.
How to Operationalize Your Marketing - Sara Nay, Duct Tape Marketing
Build more clarity and control over your marketing by focusing on the customer journey. Listen to the latest GYDA Talks with Sara Nay from Duct Tape Marketing & Spark Lab Consulting.
Presentation - State of the Nation 2022
As we enter 2023, we face more economic uncertainty around consumer demand, inflation and recession. Watch as we step back and look at the agency space to discuss how we should approach 2023 and what we can learn from the past.
Connecting Human-to-Human in a Digital World with Jane Piper
Robert Craven and Jane Piper discuss the hussle culture, productivity, connecting and getting more done! Have a listen to their podcast: Connecting Human to Human in a Digital World.
Video - The New Rules of Marketing and PR with David Meerman Scott
Robert talks to David Meerman Scott about 'The New Rules of Marketing & PR.
Video - Simon Severino, Strategy Sprints
In this GYDA Talks, Robert talks to Simon Severino of Strategy Spints. Simon helps business owners in SaaS and Services run their company more effectively which results in sales that soar.
Video - Rethinking agency clients' needs to reduce churn with Rachel Nulman - Schapiro of vcita
As an agency, you can deliver dozens (or perhaps even hundreds) of leads to a small business every month, but how many of those will turn into paying customers that translate into money in the bank?
Video - Stabilising Your Core Service with Alyson Caffrey of Operations Agency
Ops help an agency help more clients, improve margins and generate freedom for the business owner. Listen now to avoid the pitfalls and expense of having little to no operating structure. Their margins will be more attractive faster.
Thought Bubble - Will the Business Bubble Burst?
What is happening in the digital agency space? Listen as Robert gives his insight into the coming year and trends for agencies.
Thought Bubble - Rubbish Agency Websites
We all know that you can create awesome websites for your clients, but how about your own? Most digital marketing agencies are too busy working on client work that they forget to update their own sites... but if you have a crappy looking site, how will you attract new customers?
Insight - The Current Merger and Acquisition Situation February 2022
Listen to Robert Craven's insight into the current situation of mergers and acquisitions of agencies in February 2022.
Thought Bubble - Content is King... Really?
Is content king... really? Listen to Robert Craven talking about content and what people really need. It may be content, it may be engagement, it may be education, or it may very well be that they just want to talk to you!