PODCASTS
GYDA EXPERT AND INDUSTRY LEADERS
Interviews, conversations & regular updates from the GYDA team and expert associates.
INTERVIEWS, DISCUSSIONS & THOUGHT LEADERSHIP
Take a look through our regular interviews and thought leadership brought to you in video form. Use the tag cloud to filter the collection by topic.
N.B. We’ve recently migrated our website to our new platform and this section is still a work in progress. Please bear with us whilst we tidy things up (expect a few fonts to be out of place, images missing and broken links in the interim).
How to Operationalize Your Marketing - Sara Nay, Duct Tape Marketing
Build more clarity and control over your marketing by focusing on the customer journey. Listen to the latest GYDA Talks with Sara Nay from Duct Tape Marketing & Spark Lab Consulting.
Presentation - State of the Nation 2022
As we enter 2023, we face more economic uncertainty around consumer demand, inflation and recession. Watch as we step back and look at the agency space to discuss how we should approach 2023 and what we can learn from the past.
Connecting Human-to-Human in a Digital World with Jane Piper
Robert Craven and Jane Piper discuss the hussle culture, productivity, connecting and getting more done! Have a listen to their podcast: Connecting Human to Human in a Digital World.
Video - The New Rules of Marketing and PR with David Meerman Scott
Robert talks to David Meerman Scott about 'The New Rules of Marketing & PR.
Video - Simon Severino, Strategy Sprints
In this GYDA Talks, Robert talks to Simon Severino of Strategy Spints. Simon helps business owners in SaaS and Services run their company more effectively which results in sales that soar.
Video - Rethinking agency clients' needs to reduce churn with Rachel Nulman - Schapiro of vcita
As an agency, you can deliver dozens (or perhaps even hundreds) of leads to a small business every month, but how many of those will turn into paying customers that translate into money in the bank?
Video - Stabilising Your Core Service with Alyson Caffrey of Operations Agency
Ops help an agency help more clients, improve margins and generate freedom for the business owner. Listen now to avoid the pitfalls and expense of having little to no operating structure. Their margins will be more attractive faster.
Thought Bubble - Will the Business Bubble Burst?
What is happening in the digital agency space? Listen as Robert gives his insight into the coming year and trends for agencies.
Thought Bubble - Rubbish Agency Websites
We all know that you can create awesome websites for your clients, but how about your own? Most digital marketing agencies are too busy working on client work that they forget to update their own sites... but if you have a crappy looking site, how will you attract new customers?
Insight - The Current Merger and Acquisition Situation February 2022
Listen to Robert Craven's insight into the current situation of mergers and acquisitions of agencies in February 2022.
Thought Bubble - Content is King... Really?
Is content king... really? Listen to Robert Craven talking about content and what people really need. It may be content, it may be engagement, it may be education, or it may very well be that they just want to talk to you!
Thought Bubble - Robert Craven on 2021 Planning
If you're only going to watch one video this month, make sure it's this one. 2020 has been a disaster, but 2021 doesn't have to be. Listen to Robert talking about planning for next year, something that you need to be doing right now!
Video - Get Frictionless
“It is imperative we build products that are as frictionless as possible.” Yes or No? Customers want everything quicker and faster. But how? Listen to Robert in this video short.
Thought Bubble - The Customer is Angry!
I wrote the book 'Customer is King!' but in this case, customer is not King, customer is angry! Listen to this five minute thought bubble and sort your customer services out.
Thought Bubble - Create an irresistible Product
Create an irresistible product that is a joy to use. LIsten to Robert remunerating on the subject!
Presentation - Thriving Agency Businesses in Q4, 2020 – What To Do And Why!
Thriving, Surviving, Struggling or Dying? Which are you?
More businesses will go pop in the next quarter than at the height of the epidemic. So, what do you need to do?
Thought Bubble - How to get the most out of your Mastermind Group
Are you in a mastermind group and not getting a bang for your buck? Or maybe you want to join one, but not sure why or how? Watch this video short from Robert Craven where he talks through Mastermind Groups.
Video - Robert Craven - Reverting to Type
Pre-COVID you were acing it! Running your business, working on it not in it. But all that has changed... not everyone is back in the office, you're having to 'do stuff'.
Video - Robert Craven - Groundhog Day
Video short from Robert where he talks about the struggles of running and agency right now. Does it feel like Groundhog Day? The same sh*t different day? Maybe you had it too easy before COVID hit?
Robert Craven on Showing People you Care
“People don't care how much you know until they know how much you care”
Theodore Roosevelt.
Robert Craven talks about how to implement this in your digital agency.