Expert of the Month - Byron Marr - Aira
VIDEO: 46:45 mins
AUTHOR: Robert Craven and Byron Marr
In this GYDA Talks, Robert interviews Byron Marr. Byron is head of paid search at Aira. A self-taught digital media specialist, Byron has worked in paid media for eight years and in 2020 was ranked in the Top 50 Most Influential PPC Experts by PPC Hero. In 2017 he joined Aira, a Google Premier Partner and Facebook Marketing Partner who work with medium to large businesses across a range of industries and sectors.
Robert and Byron discuss:
Agencies rising to the challenge
What is the challenge?
How to add value
Becoming more strategic
Changes as a result of COVID
Changing the proposition
What is the real problem?
Hard to compete on the what
What does the client really need and not just want
The irritating 4-year old
Levitt, differentiation and segmentation
Changes in the market
How to create differentiation
Dangerous being too niche
And YouTube/video?
Think about the core problem, don’t assume the answer. What is the highest purpose?
Are you able to change quickly?
What’s next for Byron?
