FOR INDEPENDENT AGENCY FOUNDERS
BUILD THE BUSINESS BEHIND THE AGENCY
Most independent agency founders are good at the work and alone with the decisions. We give you a room of people who've been where you are, the honest advice you can't get from your team, and the frameworks to grow on purpose.
1,000+ AGENCIES 20+ COUNTRIES SINCE 2017. SUPPORTING GOOGLE · NTU · CEEDA · BCI
YOU’RE NOT STUCK, YOU’RE ISOLATED
You’ve built something great, but scaling an agency was never about the latest tactic. It is strategy, positioning, pricing, operations and leadership, and you are making every one of those calls on your own.
Some founders crack the ceiling. Most stay under it, working harder for growth that never sticks.
SHARP POSITIONING: 3.5X THE WIN RATE
An agency the market treats as interchangeable wins roughly 15% of the work it pitches for. Sharpen the proposition with a real edge, a clear benefit and the proof to back them, and the same agency wins around 53%.
Nothing about the team or the work changed. Only the position did.
THE AGENCY GROWTH JOURNEY
WHERE ARE YOU RIGHT NOW?
Every founder we work with sits somewhere on the same arc. Find your stage, we will show you the fastest way through.
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You are the best salesperson, the best account lead, and the single point of failure. The business cannot grow past you, and right now it does not have to, because you keep filling the gap. You have bought yourself a job, not a business.
Best entry point: LITE Mastermind + 1:1 operating support
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The firefighting has eased and a team is forming. Now the job is to install a real new-business engine, a leadership layer that owns outcomes, and the operating rhythm that lets you step off the critical path for good.
Best entry point: LITE or LIVE mastermind + consulting
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The business runs without you doing everything, but AI and price pressure are compressing what you sell. The work now is strategic: reposition, productise, and rebuild a defensible edge before the market drags your price down.
Best entry point: ELEVATE mastermind + strategic advisory
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You have built something genuinely valuable. The question is what you do with it, on purpose. Scale it, acquire, merge, sell, or step back into a chair role. Drifting is also a choice, and it is usually the worst one.
Best entry point: Fractional NED / board / Advisory
WE’VE GOT YOU COVERED
Expert advisory, board support, coaching, peer-groups, training and consulting to help your agency growth journey. Delivered by an AI-enabled, not AI-driven team.
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NON-EXECUTIVE / BOARD
For founders thinking about the next chapter: growth, board or exit.
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MASTERMIND
For founders done figuring it out alone. A room of peers at your stage.
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CONSULTING
For founders who need to fix margin, pricing, sales, proposition or AI - fast.
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TRAINING
For leadership teams who need to step up so you can step back.
FOUNDED IN THE UK, WORKING WITH AGENCY OWNERS ACROSS 20+ COUNTRIES.
YOU’RE IN SAFE HANDS
TRUSTED BY THE PEOPLE WHO TRAIN THE REST OF THE INDUSTRY
1,000+
AGENCIES SUPPORTED
137%
AVERAGE EBITDA GROWTH
8+
YEARS AS GOOGLE’S AGENCY GROWTH PARTNER
WHAT OUR CLIENTS SAY
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GAME CHANGERS
“GYDA are game changers. From the beginning, my agency has felt the benefit, top to bottom. They have a way of making everything seem simple and straightforward. The benefits so far are amazing and I cannot wait to see what is next.”
Mark Haslam, CEO, Loudmouth Media
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MAKING IT EASIER
“Building a stable, profitable business is hard because it’s not always clear which actions to take. What helped me was learning from GYDA members who had faced the same challenges before. They shared what they did, why it worked, and the results they achieved - making it much easier to take confident action.”
Aurimas Gircys, CEO, APG Media
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A HELPING HAND
“GYDA has been a huge part in our business success. Helping to make the business more simple and increasing the commercial performance of the agency has been fundamental in contributing to the position we're in now.”
Paul Jones, CEO, Ketchup Marketing
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IT WORKS
“So we went ahead and did what you said. Guess what? This week we signed not one but two new clients - From your exact method. Hu-fucking-rah! Fair play to you guys.
This shit really works as they say.”
Ross Cathcart, Founder, First Word
1000+ Agencies, in 20+ Countries. Since 2017.
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Google
Delivering global agency growth programs for Google Premier Partners and Google CSS Partners since 2017
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NTU Business School
Delivering digital agency scaling programs for digital and creative agencies since 2023.
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CEEDA
Delivered agency growth workshops to Central and Eastern Europes top digital agencies.
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BCI
Delivering growth programmes, encompassing agency growth, sales, client services and AI adoption since 2018.
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HURA
Delivered agency growth workshops to Croatia's top 60+ communications agencies.
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GRAKOM
Delivered agency growth workshop to Grakom’s agency members - Denmarks top creative, media and communication agencies.
MORE THAN CONSULTANTS
Our founders, Robert Craven and Janusz Stabik, are more than a consultants. In any given month they’re a sounding board, a board chair, an accountability partner, a mirror - and occasionally the person you call when it all feels like too much.
ROBERT CRAVEN
MANAGING PARTNER
International keynote speaker and business coach, programme lead for Google Partners and Cranfield. Author of ten-plus books on business strategy, specialising in helping agency owners grow.
JANUSZ STABIK
MANAGING PARTNER
"I have built agencies, advised on exits, and sat with hundreds of founders on their worst and best days. I will tell you the truth kindly. But I will tell you."
ANSWERS FOR AGENCY FOUNDERS
SOME OF THE QUESTIONS OUR CLIENTS BRING US
Need More Help? Try Our Answers For Founders Page.
YOUR AGENCY DESERVES MORE THAN ‘FINE’
Let's make it fly
If you’re a digital agency leader with ambitions to grow and challenges to overcome, we can help.
Get in touch for an initial chat about how GYDA can help you get where you want to go.
Build or buy the leadership that has the energy you've lost: install a CEO or strong MD to drive growth while you step back to chair, or bring in a growth-minded partner. You don't have to choose between grinding it out yourself and selling up. The key is being honest that the business now needs an engine that isn't you, and getting one in.